I've just looked at some other banks and the virtue signaling is horrendous.
Millions of people will need proper help over the next few months - why don't they do things that are related to finance, cost of living, budgeting?
It is good that a bank sponsors a women's football team but surely that should be a side thing? Surely their social media should mostly be advice - helplines, useful website sites, how to budget, what the bank is doing to facilitate financial literary in schools? Advice on negotiating the housing market or starting your own business perhaps (I can see very little of this on any banking social media).?
Sponsoring advisors at Citizen Advice or putting more staff on their own helplines would be so much more appropriate than waving flags.
Fewer initiatives that are just for likes and more serious stuff related to the business they are supposed to know best - money. That way they will make fewer gaffs and annoy fewer people.