I object to the falseness of the support for the transmen and non-binary females.
Keep in mind that the vast majority of transmen and non-binary are teenage females who will later desist.
Let's say Superdrug really wanted to help females who are uncomfortable buying period products.
The transmans in the article reminds me of the mortification I felt as a young teenager if I had to buy sanitary towels myself in the shop and "everybody" would know I was on my period or had periods sometimes (nobody else gave a hoot of course, it was all in my mind). I am sure I was not the only teenager to feel this way.
The writing on the package doesn't help really with any of that does it? It is an empty gesture.
If they really wanted to hell they would make boxes of tampons look less obviously like a box of tampons. Or they would have some of them in another aisle or dotted around, like they do with products they want to push, so the awkward female person does not have to browse the feminine products aisle.
Superdrug are showing fake support for trans people imo.