Coca Cola advert featuring breast binding

[Kit19]

For fucks sake!

www.disrn.com/2019/11/12/pro-lgbt-soda-commercial-shows-a-mother-helping-constrict-her-daughters-breasts/

Link here

Oh look! How normal we are! How woke!

If I drank the bloody stuff I'd stop!

Are they promoting breast ironing as well?

Oh ffs, another company to avoid, then.

Help your older children with make up and clothes by all means, but binding is a step too far. Why is it that female born transpeople are expected to cause themselves greater harm than male born transpeople?

Oh this is awful, so depressing. I think we are living through a very dark time in history.

I don't drink Coke often but every now & then get a craving. I'm not impressed or amused at now having yet another company to avoid!

Ah bugger. This might be what makes me kick my diet coke addiction.

Are Pepsi still ok? I can cope with Pepsi max

Coke can fuck off with M&S now.

I’d have thought a better ad would the the mum removing the binding, say ‘you’re perfect the way you are’ and then give the kid a hug (and a coke).

My idea my idea. None of you lot pitch it to the agency...😏

Are they promoting breast ironing as well?
That's the first thing I thought

Wash down your meds with a coke...

😭 this is so sad, I can't even

Transwomen= I don't need to change anything about my body and I'm a woman.

Transmen= bind those tits bitch.

So depressing.

Teenage boys wearing makeup? Totally cool. Couldn't give a shit.
Any child wearing adult themed and overly sexualised clothing and makeup (e.g. drag)? Not cool. That's just not appropriate for kids.
A teenage girl being lovingly assisted in flattening her breasts, with all the health risks that entails? No fucking way.

So fucking sick of this misogynistic, homophobic shit being presented as if it's progressive and inclusive and liberal.

Ah bugger. This might be what makes me kick my diet coke addiction.

You and me both.

Argh no more coke for me then!

They could have done a body positivity one - love the skin you're in type of thing. They could have done trans with make up and clothes alone. They could have done LGBT with sweet hand holding and proud mothers. But nooo, let's go for overly sexual piss taking womanface and harming healthy teenage bodies.

Fuck the fuck off coca-cola!

The lyrics when she fastens the binder are "hold you'e head up high".

I bloody wish we put more effort into helping kids to hold their head up high and feel confident in their own bodies than we did helping them to hate and feel alienated from them 😔

Oh my. That was awful. Shocking. Nothing inclusive or liberal about it.

Funnily enough coca cola gives me indigestion...

No ideology can justify promoting self harm in kids.

On the detransitioning thread there was an article explaining the full. effects of this practice. Its not a fashion accesory, there can be bruising and broken ribs, which is just what I would like to give to people who encourage this nonsense.

Dammit. Yet another brand I can't boycott because I don't buy it anyway. Oh well.
My initial response to this was.

Fuckoff fuckoff fuckoff fuckoff fuckoff!! !!
I don't see that changing tbh.

Yes, hold your head up high and try to ignore the fact that it's now near physically impossible to take a deep breath.

Mothers being encouraged to torture their daughters' breasts by advertising men and a male owned and led corporation. Utterly sickening.

WHAT?

Horrific. What the fuck is wrong with corporates that they now think abusing young girls is an advertising gimmick?