Paris Lees and Pantene?

[MrsSnippyPants]

Seriously Procter & Gamble? Is this a joke?

finance.yahoo.com/amphtml/news/face-pantene-trans-rights-campaigner-172900717.html?guccounter=1

At first I thought I had no issue with this until I read "[a] hair care partnership was the obvious choice, she
[Lees] said: it was a key signifier that she was female when she was going through her transition as a teen."

but I didn’t realize that it would become aspirational, that we’d be winning awards

Yep. Women’s awards, meant for adult human females.

I think I must be a bit thick, I can't work out why shampoo is a signifier of femininity. Surely men use shampoo too? Or did I just imagine that both men and women wash their hair?

This particular shampoo is a signifier of female ness.
Jeez you cant make this shit up.
Will no longer buy pantene. I think with hundreds of other shampoos out there I will manage to have my female beautiful shiny pretty hair 🙄

This is fine. To complain about the appointment does look a bit off. I am fully supportive of Paris Lees having a successful career. If Pantene thinks that Paris Lees is a good selection for their customer base that’s fine. This doesn’t detract from women’s rights. Everyone has the right to gainful employment.

If they had chosen a long haired man would you complain or boycott them?

Bit that jumps out for me is that being Trans is “aspirational”
Something to aim for kids !!

I have no problem in itself with a transwomen being used to advertise shampoo. However this:

A hair care partnership was the obvious choice, she said: it was a key signifier that she was female when she was going through her transition as a teen.

“It’s not the only thing, but it such a powerful expression of femininity,” she said.

Utter horseshit. What does Paris mean by 'a powerful expression of feminity'? Is she talking about having long flowing locks? Are women who have short hair not 'feminine'? It's just such stereotypical bollocks.

Tbf, Pantene is pretty shit anyway.

It would have been nice if Pantene had chosen an actual woman, especially someone who has campaigned for women. But no, they're just jumping on the "We're inclusive!" bandwagon, along with Gillette.
I'll give it six months.

Like outofinspiration I don’t have an issue with a Transwoman, Transman or actual man advertising hair products as long as they have the necessary attributes ( ie nice hair, mind you Cheryl Cole used hairpieces allegedly) BUT it’s the co - opting of a women’s event by someone born Male I object to and a (former) man lecturing women on femininity
Plus gushing about how being Trans is “aspirational”

Yes, a criminal past in one's youth shouldn't mean no future. How interesting that as a young boy, Lees considered there to be an association with long hair and being female, and that played a factor in 'transitioning'. Some would call that a cultural expectation specific to a society and era, rather than a reason to think one is innately female.

I'm sure I've heard other fascinating quotes attributed to Paris Lees. I wonder if others have any to hand. I'm sure women would like to better understand the thoughts of Paris on what women are and want, other than long hair, of course.

Anyone?

When I watched The Island I thought Lees had terrible fine limp hair. Wouldn't be the first person I would choose if I wanted to advertise shampoo.

Obviously long flowing hair is a powerful expression of femininity!

It would have been nice if Pantene had chosen an actual woman

All of Pantene's campaigns so far have featured women.

@StarJasmine any excuse to post a picture of him eh?

Brands choose people to represent them who their target market see as aspirational. Pantene to me seems a pretty old fashioned product, so someone like Paris makes sense if they are trying to appeal to a much younger market.
It is a risk though as Paris has said lots of stupid things in the past, and could say something that will scupper the marketing.

It is a risk though as Paris has said lots of stupid things in the past, and could say something that will scupper the marketing.

Paris is way too savvy for that these days and knows which side their bread is buttered. There is no way they will risk what happened to Munroe Bergdorf, so Paris definitely will be keeping schtum about how Paris loves being treated 'like a piece of meat' and how they find catcalling sexy.

Mind you, I know a young transwoman who is heavily into all the online stuff, the groups and videos etc, and who knows a surprising number of young transmen, but this person had never heard of Paris Lees. So Lees isn't that trendy.

Lees believes in extreme gender ideology, they describe themselves as an adult human female. it's like Pantene employing a fundamentalist Christian as a brand ambassador. their choice of course, but why would you want your brand associated with someone with seriously weird views?

It's still not enough for me to think Pantene is a shampoo and not a sanitary towel.

Okay maybe I am wrong about how well known Paris is to young people.

Pantene crossed off my shopping list.

Pantene is a cheap shampoo. Just googling this, it has got a fair bit of press. So probably worth it for Pantene for that alone.

in australia they pronounce it pan TEEN

There is no way they will risk what happened to Munroe Bergdorf, so Paris definitely will be keeping schtum about how Paris loves being treated 'like a piece of meat' and how they find catcalling sexy.

When this is promoted online I imagine Paris's memory will be jogged in the comments/tweets. Everything lasts forever on the internet.

Yes I am sure they will. Paris has said so many anti feminist things. But I suspect the people pantene is aiming at, will be pretty forgiving of "gaffes" online.