Hi Zuby Thanks for checking in.
I am a proud feminist and see it as an honour to be in some way shaped by, educated and lifted up by women's campaigning, courage, tenacity, wit and resourcefulness over the centuries.
I yawn every time I hear feminism 'needs a re-brand' - because it is so often said by people who have been taken in by the perennial anti-feminist efforts to smear, demonise and misrepresent feminism. When they get a bit closer, find out the truth, find out how pressing, serious and necessary feminism is, from FGM to securing a rape conviction, for example, they have a light-bulb moment, then.... three.... two.... one.... "We need to re-brand feminism!".
It is totally predictable.
But, of course, the new word would just be subject to the same onslaught - so what benefit would changing it or re-branding it bring?
The fact is that feminism challenges and threatens the status quo, so the beneficiaries of structural inequality will kick back hard to maintain it.
However, feminists need to persist, despite being under constant attack, because we have no other choice. We can't stop. We can't stop the attacks. All we can focus on is the hope that the truth will win out in the end.
Something that is most galling though, is the tactic of anti-feminists calling themselves feminists and trying to split us from the inside. A lot of men who support the industrial sexual abuse and exploitation of women are real Machiavellian bastards who claim to be 'feminists' and join feminist groups, taking in young and gullible women, who now do their work for them. They are not feminists, they are anti-feminist. Many of these anti-feminists are who you probably see as feminists.
Any way Zuby, I appreciate what you have done and I appreciate that you have engaged will us and are willing to engage feminists on your platform.