I think the complaints about language shows how ignorant and superstitious people are.
In the past when a mum would say "don't walk under that ladder" and the kids ask "why not?" instead of the long-winded explanation that there could be someone up the ladder who could drop something and injure you or the ladder may not be safely positioned and fall on you, which could lead to a whole time consuming 'but what ifs?', the mum says "it's seven years bad luck!" - instant obedience and peace to continue on her journey.
With the 'transphobic language' superstition Linda Riley has been similarly controlled- "if you say that bad word, twenty transpeople will top themselves"...
If you say "I don't believe in fairies a fairy somewhere dies"...
It's superstition and really does not belong in adult secular discourse.