I just always refused to go down the slope of doing everything. DH grew up in a house where he didn't have to do anything as they had a housekeeper so he was not used to doing domestic stuff. From day one with both of us having our long commutes and FT work I just made sure to never fall in to the role of facilitator or skivvy as I would call it.
In the very early days it made for a few stand offs but I had the metaphorical balls to literally say well you can starve, have dirty clothes, etc. I remember him assuming I would write all the Christmas cards, his Mother had always done this but there was no way that was ever happening. Just reading upthread the poster saying they looked for thoughtful presents for their DH relatives. I think many women want to be seen as kind and nice so they literally try too hard. They worry about being judged and you only have to read these boards to see that it happens. A recurring thread on here is, I'm thinking of getting a cleaner but feel guilty, why feel guilty as long as you treat you cleaner well and give them a decent wage. Guilt seems to be a recurring theme.
I'm one of five sisters and to a woman they are all martyrs to their men, they see me as really selfish. So when I go away for a weekend they are horrified I dont shop and leave DH dinners. He tried that when I went away when we were first together pre dc. What shall I do about food. Well see that big white thing in the corner it's called a fridge you buy food and put it in it and then you take it out and cook it was my reply.
The big difference between myself and my sisters is I have always had financial independence. Being economically viable meant I could have always walked away. I did briefly this year after twenty years, issues sorted after painful discussions thankfully.
I do agree about societal and familial expectations but I dance to my own tune. Viewed as awkward by men especially but what they think of me, I really don't care.