Jamie Oliver - 'pimp the flavour'

[Katiekitty]

He says this over and over...

example: 'add some garlic to pimp the flavour'

Is this now a fully-acceptable term to use? His cookery programme is on at 5.30

It all seems part how the sex industry is becoming more and more accepted and normal, cool even.

Titsalina - I don't think anyone is saying that JO is trying to offend, or that he is a nasty or sexist person.

But the point is, whether you like it or not, language makes a huge impact on the general beliefs and attitude of a society. If people don't get uppity about words being used inappropriately, then they become normal, which then goes onto make the behaviour and beliefs that go with the words normal too.

Take the word 'rape'. It is and should be a shocking and horrifying word, but people are starting to use it wrt to 'the rape of a landscape' for example. IMO, it's just wrong. It shouldn't be 'normalised' as a word, because it then makes the act of rape less shocking and horrific.

By taking the word 'pimp' and using it in normal language, you are taking away from the horrific meaning it actually has.

good analagy Flamingobingo I see people saying they've had their Facebook 'raped' i.e. someone has gone on it and written something awkaward.

Makes it a bit of a laugh
Makes it a jape
Makes it seem an inevitable occurance

'Pimp'? same thing going on here, you can 'pimp' in your own kitchen and lord it about

Come on Jamie, surely you have the vocabulary to describe your cooking other than this?

think you are overthinking this.socialsciencetastic navel gazing

Why do you think that scottishmummy?

Do you use these terms?
Are they acceptable to you?

Pimp this, pimp that?

Not acceptable to me, but I know I'm not to everyone's taste. I get called a prude often. I don't care!

i dont find it sinister,and taking it out of the humorous urban colloquial context is seeking offence where i dont see any

Fair enough scottishmummy but what I find distastful in Jamie's cooking is the colloquial use of a term normally applied to prostitution and exploitation of women.

Used in a cookery programme on at teatime, made by a man famed for his schooldinners, so watched by millions, of all ages.

kids hear worse at after school then Jamie quips

The man talks a lot of shite generally (herbage?).

Like what Scottishmummy?

Give me an example...

Someone said on twitter that DC was raping the NHS...

katiekitty I agree, I find the term 'Facebook rape' (or 'frape') very distasteful indeed.

Oh and whilst in a fast food est. (all dcs and me ill, dh away....justification surely???) I heard a girl tell her bf that giving him her cash card made her feel like she'd been raped.

It makes me want to vom when someone uses the word 'pimp' as something positive.

Somebody please inform JO of the conotations post haste.

Well, personally, I am (and I think this has been said a few times) categorically not offended by JO saying 'pimp' on his programmes.

I am concerned that such language is being normalised, however innocently, by its usage on programmes like this. I would imagine (hope?) that JO would be upset if he realised what he was actually saying. I think he's naive. Maybe he needs emailing to gently point out the emytology of the word?

x-post lifeinlimbo

pimp my ride is a good show though

jamie oliver comes out with some corkers, he always talks shite

like jamie find him v affable and easy to watch

Just 'liked' his FB page and put this on his wall:

"Hi Jamie. Please could I ask you to stop using the word 'pimp' on your shows? I'm sure you're unaware, and will be horrified to learn of, its etymology. It basically means enhancing something to show off how much more money you have than everyone else in your neighbourhood because you sell the services of prostitute...s. Please, please stop normalising it by using it so casually? Thank you!"

saying herbage isn't talking shite.

He has always used current slang words. He drove people crazy in teh bean with pukka. There is a current, humorous (to some) type of talk where you add -age on to the end of lots of words, hence herbage. Lots of people use the term pimp meaning to fancufy these days.

It is an acceptable term to use these days. Doesn't mean that is should be but it is.

I think Jamie is very creative in the language he uses to talk about food. I love the way he's always using the wrong word (like 'wazz'... DH was, like 'Did he really just say 'wazz'?), it all adds to the vibe....
But not 'pimp'. No Jamie, no.

Nigger used to be acceptable too. When enough people made enough fuss about it, it became, as it should be, unacceptable.

nigger has always had one very clear meaning, no?

The current meaning of pimp has changed.

stewie, I can see you;re just going to float in every so often and call him a twat

language is fluid and adaptable.colloqualism and different nuances result in different meanings