Jamie Oliver - 'pimp the flavour'

[Katiekitty]

He says this over and over...

example: 'add some garlic to pimp the flavour'

Is this now a fully-acceptable term to use? His cookery programme is on at 5.30

It all seems part how the sex industry is becoming more and more accepted and normal, cool even.

The original word would have come from pimper, one op was correct, as in the Scarlet Pimpernel?

But it can mean despicable person, or a dressed up sort of dandy which both descriptions would describe the character in the book, or the 70's style pimps of the US.

But pimp my ride no doubt relates to the pimp culture for dressing ott and having ott cars as a prostitutes' pimp. (madam your ride not really in use that much I imagine) by wearing your money on show to tell other pimps your and their place in the pimp hierarchy.

And Jamie would be using the phrase in this yoof culture frame of reference no doubt!

Not so offensive his use of the word to me (we all sang nursery rhymes in the playground involving maidenheads and choppers in my day) as I believe that People are using it in the " bling up" sense and aren't thinking about the degradation of prostitutes necessarily.

More the fact that a 36 year old man should stop talking in a mockney yoof culture accent.

A bit mean calling him dense, he was a SN child I believe.

I realise the error of my ways. The other day I told a friend (in the context of looking for consultancy work) that I was whoring myself around. And then I went an ordered a Bakewell Tart.

Shame on me. I will go immediately to vocabulary training.

fwiw - I think the way he's using it is wrong and he's a tool. But to quote Bill Hicks, if this really offends you, I suggest you take a long look around at the world in which we live.

The thread was more about the normalisation of the sex industry and how the fact that words like this can become so normalised as to become included in a cookery show pre-watershed may be an indicator of how far things have changed.

I didn't think think it was about people watching Jamie's program and being utterly offended by that in itself IYSWIM.

Interestingly the only two people on this thread who have used the word "offended", were the people saying "it's ridiculous to be offended by this" - no-on had actually said they were offended

Nope I didn't say it was ridiculous to be offended, I said I was offended by his ridiculous fake mockney yoof speak on the program. I have heard him speak and this is not the norm, so I wonder why he puts this on for a program?

Binful I wasn't referring to your post! Looking at it again, it was the same poster who said that, they said it twice!

(Remembers to check usernames more).

Lol no worries, I used the term offensive, I was just being lazy and not rereading.

But some people same to find the Oliver offensive full stop.

Wazz it up in the blender for instance - my ds5 told me to do that the other day.

But then on the other hand my ds is telling his had he wants to cook the food on the program with him. So I can't argue with that.

Seem, not same

Dad not had grrrrrrrr bloody predictive spelling

I want to know what this nursery rhyme was that had 'maidenhead' in it!

Oranges and lemons

I think if that annoys you, you live a very easy life and should be thankful. Jamie Oliver isn't sexist he has picked up a slang term used today and put it in his shows, just like when he used to say 'pukka' I think people just hunt out things to be offended by.

does 'pukka' also mean profiting from women selling sex?

you may not like it, but words do have meanings

No I guess it doesn't, I don't like it or dislike it, I just thing there are much bigger things to get hyper over than what a television chef says in a very obviously unthinking way.

I don't see anyone going 'hyper' here.

Ok, fine. I was just putting my opinion in. I will vacate now.

Titsalina - no, I don't have an easy life, I have a shit life.

But what really pisses me off is Jamie Oliver using 'pimp' as a cooking term.

So, despite my shitty life, I still have room for anger at this. And I'm expressing it here on MN.

Titsalina do you also feel the same way about the words nigger, paki, wop etc? All common parlance in the 1970s and beyond and not acceptable today because, oh yes, they are racist. Does sexist/misogynist language not matter as much because it is only women? Genuine question.

This is my first post in feminism BTW - do I get cake? Am a long term lurker but not brave enough to post usually.

I wasn't going to come back to this thread, I am far to emotional to be discussing things like this but hey ho.

Personally I don't think there is one nasty bone in JO's body, as someone who reads people very well and is trained to read people, he comes across very harmless and genuine so I don't think he thinks that using the word 'pimp' is going to cause offence.

I don't hear the words 'nigger' and the rest used as slang terms but I do know some people use it affectionatley between each other, (I watched a programme a while ago with 2 black men calling each other my nigger)

All im trying to say is that, some stuff in the world is so, so, much worse and if everyone used thier energy to get proactive againt it rather than sweating the small stuff, then who knows.. great things could be achieved.

Anyway like i said, i'm in no state to be discussing 'deep' things like this right now so I shall agree to disagee and apologize if I have offended anyone or come across as rude.

so as long as you are basically nice, you can say what you like, and anyone offended is just petty

Titsalina - I agree with you about Jamie but I think you will find that the people on here who notice the small stuff are also the ones who are extremely active on the big stuff. (And in my experience, though I'm sure this doesn't apply to you, people who tell you not to get cross about things they deem to be small are frequently not themselves active on the big things.)

I know very few active feminists who don't think language is important.

And, a glug of olive oil for you Provincial Lady [femmosmile]

I will come back later or tomorrow and discuss.