I think the HaM’s desire currently is simply ‘exposure’. That’s the PR brief and that’s their goal. Any old exposure, involving anything and anyone.
It’s all very silly, all very ‘rif et raf’.
They’ve apparently gambled on never losing their titles under Charles III. Beyond this, they may not even have much of a plan. It’s up to the public now whether they respond to them, really, but that in turn will depend on how they are portrayed by the media, and online.
I’m definitely seeing ‘figures of fun’ and ‘derision’ writ large already, along with the jokes last night on Mock The Week specifically about breaching his father’s trust and being a shit son. And H is possibly going to insult the whole UK again as ‘racist’ in the forthcoming documentary with the unserious Doreen ‘the Grenfell Firefighters were racist’ Lawrence, at a time in the UK when such unevidenced allegations are not landing at all well. Also unpopular in the UK is the gender-woo identity politics embraced by, say, Smart Works and elements of Malala’s political philosophy.
A financial scandal or two may also be on the horizon: I wonder if investigations might be bubbling in the Mail’s offices, alongside the Sussex Squad stuff. And/or something on the Sussex-York connections predating or exceeding those already known. In chasing exposure, HaM are actually quite vulnerable to scandalous exposure, whether they accept it or not.