What seems super odd to me with As ever, is she still hasn’t done an Easter seasonal drop. There’s been no awful pictures of tea canisters and jam jars in baskets. You’d think that’d be right up her alley…..crap in baskets and tied with bows.
Easter is the second biggest season for food gifting after Xmas, but she’s done nothing. There’s a ‘spring’ flower box collab, that’s it.
There’s no new products added to the line, there was no novelty Easter items promoted. I’m guessing you need 6 months to plan for these things. She clearly doesn’t have the money and staff to plan for these events.
It’s also one year since she’s launched….and what did she post…a video of Archie having a ski lesson?
Not celebrating one year on, not thanking her followers, not bringing out a new product to celebrate, not offering a birthday discount etc. Nothing….shes not mentioned her 1st year As ever anniversary at all.
Again, another sign (there’s now many) that As ever will be quietly forgotten about.