@Chosendolphin
Did you actually read the articles you posted?
They don’t say YouGov is biased towards the Conservatives at all 🤣
The Substack piece is about how a specific YouGov poll was reported by the Telegraph, not about YouGov’s political leanings. It criticises a poorly framed hypothetical question being spun as evidence of Tory strength. YouGov itself said the poll wasn’t intended to measure voting intention and called it out. It’s a commentary on newspapers misusing polling stats to push their own biased narrative, not the polls themselves.
Mark Pack’s article looks directly at whether YouGov is biased towards the Conservatives as per social media mutterings and finds no meaningful evidence that it is. In fact, when you average YouGov’s performance across elections, it actually comes out very slightly Labour leaning overall, not Conservative.
So neither article supports the claim that YouGov favours the Conservatives. One is about media spin; the other concludes YouGov’s results are broadly in line with the industry (and if anything, marginally Labour leaning). Both are actually fairly complimentary towards YouGov - for challenging misuse of its data and for being largely unbiased.
I also checked the demographic breakdown of the latest poll, and the unweighted sample actually had more Labour voters than Conservative ones. Weighting then adjusts that to reflect the real electorate (which is standard polling practice, not evidence of bias on either side).
Unfortunately I can’t open the Guardian link, so I can’t comment on that.