Is As ever all over? Starting to feel like it.

[AtIusvue]

It’s been 14 hours since the launch of the 2024 Rose. Nothing has sold out. This is despite it being designed again as a scarcity drop, so it can’t be argued she’s finally got her stock levels right.

• As ever stated the wine launch going ‘live’ at on the 5th August. Language designed to get you to rush and buy. Just like all this SM shopping you get now.
• Meghan put out a message many hours ago, stating that they have so much more stock (sad clapback to stuff not shifting) but hurry and be quick because it’s selling fast!!! (It’s clearly not)
• This launch however, has attracted very little press compared to previous drops

The scarcity gimmick is already tired and because she’s been absent from SM for 2 months…save for a few stock images/videos- she’s lost any momentum she had. She’s putting in bare minimum and her customer base feel it. She’s checked out.

There’s been talk of another series of WLM 3 and Meg getting a new NF contract, but I think that is just to fill the void until she can get WLM2 out. At which point, we will find out if there is any truth in any further deals.

The reason why I doubt WLM3, is that for continuity, you would need the same venue. But the home is now being used to to host weddings etc, it’s no longer a private rental but one open to the public to rent. There’s no way Meg would film in that location now. In addition she would need to have gotten the go ahead already for WLM3 and be filming right now to be able to stick to a schedule. The fact that it isn’t already confirmed, it’s giving the signal that WLM is over (in addition to knowing NF deal is done)

Now if WLM is over, I don’t think she has the draw to pull people to As ever. She doesn’t engage with her fan base enough, she does the bare minimum of SM posts, which she hasn’t even achieved the last few months. The Shopmy page is dead too. This is why the new wine launch has barely registered and hasn’t sold out 14 hours later. Yes, there will be more stock but it’s been designed for a sell out so there won’t be huge numbers.

As ever I think will be slowly wound down. There will be WLM2, with maybe another 18 months of drops. Then like everything else, it will be dropped quietly. Everyone is starting to get a bit bored by the half hearted, very beige effort she’s put into her ‘business’ and have tuned out.

She will have to launch yet another version of herself very soon. We’ve had actress, feminist, activist, producer, philanthropist….now female founder. God knows what’s next!

Onetealseal anybody remember that name 👀

🤣

Looks like you’ve run out of “clever” things to say and had to resort to personal attacks just to feel better instead of admitting the truth. Basic logic has shown you up—we’re discussing royal businesses because this is a royal board. It’s not much deeper than that.

Always the fall back to personal insults and hypocritical comments!

Oh yes

"It’s been 14 hours since the launch of the 2024 Rose. Nothing has sold out. This is despite it being designed again as a scarcity drop, so it can’t be argued she’s finally got her stock levels right."

Do you work for As Ever, or are you just a Royalist Clairvoyant.

The last argument from Windsor Cultist was that AS EVER is a failure because its products keep selling out in under an hour disappointing customers. Now the Royal Clairvoyant pops in to say that, "Uh since the stock didn't sell out in under an hour [AS EVER stated not selling out in an hour was the goal] then here it is a ROYALIST CLAIRVOYANT PREDICTION "As ever I think will be slowly wound down."

Oh fab, so there’s lots of threads you’re all involved in on these businesses is there?

According to the DM , William and Catherine’s friends refer to the “ business” by the name As if !

I so hope this is true!

Phone home.

Steve Jobs isn’t though.

No one said that. It had already been explained to you that this is discussed here because it's a business connected to the UK RF. Does it have to be said again? 🤷‍♀️

Yes, because the first person I spoke to said it had nothing to do with berating Megan, it was merely that they had a curious interest in business.

And yet I can’t find any threads about the general business practices and models of anyone who isn’t from the royal family.

This is just a bunch of gossips pulling apart a woman they don’t know for entertainment in their sad lives and trying to dress it up as something more intellectual.

Apparently yes ! Louder again for those at the back! 🤣

There’s no law against discussing Meghan’s business on the RF board.

i know she and H left the royal family but as M has recently asserted, she is the Duchess of Sussex and we should not forget that.

Do you often find yourself in the litter tray board asking them why they are discussing cats?
or perhaps you wander onto the gardening sub and question them about why they are discussing shrubs?

you have made your opinion clear that you find discussions about Meghan not to your taste ! Job done , we heard , we don’t care , we will still discuss.

as M has recently asserted, she is the Duchess of Sussex and we should not forget that.

HRH The Duchess Of Sussex ☕

.

Wrong thread sorry

Oooh, I’ve always wanted to visit Ludlow! I’m such a history enthusiast—especially when it comes to the Tudors—and I’ve heard wonderful things about the food festival. The farm shop looks incredible, and those chocolates… absolutely mouth-watering 😋

Omg it is but you’ll spend a fortune. Apologies for the inadvertent derail will get it removed!

The selling out in under an hour is an obvious gimmick used many times to gain headlines and imply hype. A serious business wouldn't let it happen over and over, and would restock asap.

The issue is it's now been 5 days and her 2nd drop rosé hasn't sold out. Selling out after 1 or 2 days would have implied that they had increased stock available but still had interest++ from the buying public. (George Clooney's tequila being an example of an in demand new brand initially struggling to guage interest and selling out frequently in the early days).

As ever hasn't restocked basics - spread, generic tea bags and crepe mix. Plenty of ridiculously priced California rosé. It implies they over estimated interest in wine and haven't attempted to restock the more affordable items. Or that the winery they partnered with have an on tap supply of a generic white label rosé and their supplier for the other items is not as on the ball.

Edit to add - none of it screams professional business. All very amateurish. And disappointing, she could have made this a going concern.

She clearly doesn’t know her market, her limited market is the Stans/squad and I suspect that demographic can’t afford 3 bottles of wine plus shipping, she’s aiming for a market that wouldn’t dream of having her wine on their table so it was always going to fail, she needs to aim for the market who she appeals to though they are never going to make her a billionaire.

What sort of market would she appeal to? I genuinely can’t think who would want to buy it apart from her rat pack.

Have any US wine critics done a review of As Ever yet?