Is As ever all over? Starting to feel like it.

[AtIusvue]

It’s been 14 hours since the launch of the 2024 Rose. Nothing has sold out. This is despite it being designed again as a scarcity drop, so it can’t be argued she’s finally got her stock levels right.

• As ever stated the wine launch going ‘live’ at on the 5th August. Language designed to get you to rush and buy. Just like all this SM shopping you get now.
• Meghan put out a message many hours ago, stating that they have so much more stock (sad clapback to stuff not shifting) but hurry and be quick because it’s selling fast!!! (It’s clearly not)
• This launch however, has attracted very little press compared to previous drops

The scarcity gimmick is already tired and because she’s been absent from SM for 2 months…save for a few stock images/videos- she’s lost any momentum she had. She’s putting in bare minimum and her customer base feel it. She’s checked out.

There’s been talk of another series of WLM 3 and Meg getting a new NF contract, but I think that is just to fill the void until she can get WLM2 out. At which point, we will find out if there is any truth in any further deals.

The reason why I doubt WLM3, is that for continuity, you would need the same venue. But the home is now being used to to host weddings etc, it’s no longer a private rental but one open to the public to rent. There’s no way Meg would film in that location now. In addition she would need to have gotten the go ahead already for WLM3 and be filming right now to be able to stick to a schedule. The fact that it isn’t already confirmed, it’s giving the signal that WLM is over (in addition to knowing NF deal is done)

Now if WLM is over, I don’t think she has the draw to pull people to As ever. She doesn’t engage with her fan base enough, she does the bare minimum of SM posts, which she hasn’t even achieved the last few months. The Shopmy page is dead too. This is why the new wine launch has barely registered and hasn’t sold out 14 hours later. Yes, there will be more stock but it’s been designed for a sell out so there won’t be huge numbers.

As ever I think will be slowly wound down. There will be WLM2, with maybe another 18 months of drops. Then like everything else, it will be dropped quietly. Everyone is starting to get a bit bored by the half hearted, very beige effort she’s put into her ‘business’ and have tuned out.

She will have to launch yet another version of herself very soon. We’ve had actress, feminist, activist, producer, philanthropist….now female founder. God knows what’s next!

It’s absolutely exhausting arguing against something you never even said in the first place!

I don’t think anyone takes these posts seriously.

Maybe respond to the posters on those other threads who’ve openly admitted they find it entertaining, then. People here are offering genuine, constructive criticism for a business. Meghan and her team would do well to listen—some posters here are part of her target demographic, while others are clearly business-savvy, offering valuable insight into where she’s going wrong and how she could improve her strategy, products, and branding.

Again—why bring up Catherine in a thread that has nothing to do with her? You seem oddly fixated on mentioning her here, and frankly, it’s starting to look obsessive.

As for the sudden rant about clothes—I’m not sure what that’s about. If you’re referring to paparazzi shots of Meghan wearing linen on a casual family day out, then I agree with your sentiment. But if it was during a promo for her brand or while representing her brand/charity, then yes, she should take more care—creased clothes can look unprofessional and sloppy in that context. Linen is fine for casual wear, but not for high-profile photos or events. She has a habit of getting it wrong at these types of events. I personally like her relaxed off duty looks better anyway.

For me the difference between H+M and the rest of the RF is H+M are as close to reality show contestants as you can get. They've chosen to air grievances in public, live their lives with a camera on them and court publicity.
In my opinion their behaviour is crass, brazen and attention seeking. Harry never appears happy or at ease. On the other hand Meghan does appear to be loving life but she does appear to be living in a deluded fantasy so I'm not sure how that will work out longterm especially when she often seems inconsistent and is hopping manically from one enterprise to another
. They've cut ties with so many people and very few seem to have their backs now it's quiet sad.
I don't hate them I think what I feel is bemused how people can have so much and still not be at ease with themselves and their lives.

Hands up I do find a lot of their public appearances entertaining because they make such a mess of them all by behaving pushy and entitled.
They lack self-awareness and decorum and it stands out because in the circles they desire to move in most people have both down to a tee even if its fake for the cameras.

Robbins is out at Paramount, and post-merger the acquired entity will face deep cuts to non-performing projects. Taking on proven failures such as the Sussexes is not an option.

Ted is hanging on at Netflix but faces the compensation committee (see Netflix annual report) to convince Netflix Directors that he is worth paying. The long list of underwhelming Sussex projects will not help him out and will actively harm Ted is his case for compensation and remaining as CEO.

All the spin in the world does not change the harsh truth that the Sussexes squandered their opportunities and will never receive such generous terms again.

With Love, Meghan - it's the name of her Netflix lifestyle show.

It wasn't awful - she's quite good at the light lifestyle stuff. Wasn't as good as Pamela Anderson's similar show though which was an unexpected hit for me.

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Yeah, because it’s not like anyone on this board ever pointed out how Duchy Originals struggled on its own and was actually losing money until it partnered with Waitrose. The exclusive licensing deal in 2009 basically saved it — Waitrose took over production, marketing, and distribution, while Duchy just earned royalties for the Prince’s charity. Without that arrangement, the brand probably wouldn’t have survived in the same way.

I literally learned this from fellow Mumsnetters. But sure, don’t let that get in the way of your narrative that we’re all just “haterz” bullying poor Meghan 🤭

Duchy…founded by the King? That Duchy?

Any examples of businesses you take a keen interest in that aren’t owned by the Royal Family?

You do know you’re on the Royal board? Right?

I do yeah, what you said is everyone just happens to have a keen interest in business, it’s not about dissecting the owner.

so why these specific businesses?

Because we’re on the royal board, and these are royal businesses—do keep up 🤭

I discuss Chewy, a pet food delivery service, quite a bit with my family. I've decided to switch to Amazon, my brother has a love-hate relationship, and my sister is suckered by their marketing. But it's off topic for the RF board, which for me is a break from US politics.

🤣🤣🤣

Anyway back to As Ever- it doesn't seem very Meghan does it? They have consistently stated as part of their 'truth' that she was and is a free spirited Cali girl and felt stifled in beige and within the confines of high society; so why are the products so royal adjacent?

Part of the reason amongst others imo why they keep failing is because shes constantly cosplaying being someone else, and the people who are genuinely actually like that have more chance of succeeding. Its so bizarre to have made money off of bashing the royals whilst simultaneously positioning yourself as one.

Chipotlego- I agree. It’s very confused messaging, but the royal connection is all Meghan has and it’s fading fast.

She wants it both ways, it seems to me. Yes, she wants to project the image of a free-spirited Californium girl but they must be two a-penny in the US, so what’s her USP? Her brief royal connection, I suppose, which she absolutely clings to - look at the way she rudely put Mindy Kaling (was that the woman?) in her place about being ‘Sussex now!’ Poor Mindy’s face told its own story.

It’s the usual Meghan problem of lack of authenticity. We just don’t believe her or in her products or the image she’s trying to sell. It’s acknowledged that the products themselves are nothing special. - so it’s the image you are buying, and you need to truly believe in that. Only her super fans do, and I don’t think there are enough of them to make it work long term.

Yeah i agree. Most of her fans seem to be people who like that she 'fought the system', so getting them to buy these faux royal products is quite bizarre when you think about it 😂

In what way do they think she “ fought the system”? By wearing black nail polish? Walking in front of TLQ?
Or because she flounced off after a few months because the other Royals didn’t appreciate how wonderful she is ? But still clings on to her title !

Where’s the gossip? Have I missed it?

I dont think she did personally, but lots of her followers solely seem to support her as they view her leaving as fighting against the royals rather than being arsed about her as an individual person and who she actually is (which isnt a good way to cultivate a sustainable fan base).

Ah but the fans believe that the RF lost their best asset - their" biracial princess" who stole away "the white prince". It's so bizarre. All that they allegedly hate - institutions, racism 🤷‍♀️

Let me say a few words to you....

Steve Jobs and Apple
Jeff Bezoz and Amazon
Mark Zuckerberg and FB/Meta
The owner is an intrinsic part of the business.

Sad to see the decline of Apple these days.

I think 3 trillion is still ok 😊

Especially (to the power of 10) when it’s the aspirational image you’re trying to sell - the lifestyle, more than the product. Meghan is not selling cutting-edge technology or competitively-priced everyday goods.

She’s asking us to buy into her vision and fantasy. Bonne Maman jam or Duchy is available otherwise.