It's all smoke and mirrors. The website may not say Meghan is making the jam from raspberries grown in her garden, but her homemade jam was so loved by friends she decided to produce it commercially - the commercial drop shipped factory made jam is a very different beast to the small batch homemade.
There is an Instagram picture of her filling silk tea bags with flowers and leaves - a suggestion that this is what you're buying if you purchase As Ever tea off the website - not generic drop shipped herbal teas with a huge mark up.
From the As Ever website:
'Created by Meghan, Duchess of Sussex, As ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.'
If that doesn't suggest that the products have been created especially for As Ever I don't know what does.
' With a dedication to timeless design and curated craftsmanship...... ' referring to the packaging perhaps? So that's OK - the jars, packets and labels were created specifically for As Ever - doesn't matter what mass produced cheap product is in those jars, at least the labels are authentic.
' Meghan’s titles are nowhere near aseverofficial.'
Well, they obviously are - the para above clearly states 'Meghan, Duchess of Sussex '....
It's all guff - no-one would pay the prices she's charging for the generic product being sold. People are buying it because they think it's some kind of bespoke artisanal product, more fool them, but they think that way because of how the product is being inauthentically, dishonestly presented.
Meghan may not be saying 'I made this jam with raspberries gathered in the dewy dawn light in my ethereal garden, and I sourced the flower sprinkles in a sunny California meadow, loading them into the panniers carried by my favourite unicorn'(slight exaggeration but you know what I mean), but that's the implication from the insta and website