As someone that actually works in retail businesses, this is just the most ridiculous business plan ever. The As Ever/ARO team spent a year figuring out product lines (and completely jettisoning the first brand launched, don’t forget) and “forecasting demand”, then launched a small amount of products that sold out. They are now not restocking, but are now spending a year “gathering data from the launch” and now plan to offer new products in early 2026. So, another whole year away.
Meantime, Meghan also tells us ““We are on calls daily, working through product development, SKUs, and inventory. We have a field trip tomorrow to look at different manufacturers and suppliers as we expand the brand.” That’s a lot of work for something that is apparently a year out. There's a big disconnect between how busy she tells us she is, and what is being achieved. Delay eats up your capital.
And, meantime, what about her customers? The ones who purchased As Ever products, had their money taken, but didn’t receive anything, and haven’t been refunded? They were promised they’d get something in the next drop. Are they expected to wait a year to receive something?
This is all just ludicrous. God knows what is going on behind the scenes if this is the best spin she can put on things externally.