Yeah, exactly. As with As Ever, and all her other endeavours, the primary reason COAFF is flopping is because Meghan, and her advisers, don't seem to know who the audience is.
I mean, there are LOADS of excellent business podcasts out there, with a large and healthy NICHE audience of people who want to succeed in business. But those podcasts are very meaty, there's proper technical detail - how to invest, how to get seed investors, how to value a company properly, how to grow gross margins organically whilst keeping overheads efficient etc etc. Because that's what that particular niche audience wants and needs. Not meaningless platitudes about believing in yourself because you're so awesome, sweetie!
Then there's the more general mass audience you would target for general interviews with big or at least known names. These you can keep more superficial in terms of content because it's the guest and the host per se that are the real draw. But COAFF doesn't have this either.
So it falls awkwardly between two defined audiences and thus has no audience. And the execution is poor, so it won't grow organically by WOM.
It's frustrating, because DEFINING YOUR AUDIENCE and understanding how to MEET A DEMAND THEY HAVE is, like, Business 101. Not MBA level, literally A-Level business, day one. A child on the street could probably tell you this. And Meghan doesn't appear to have done it. Why? Why? Why would anyone be so lazy / complacent / dim-witted?