These type of brands need to have a physical presence, a place where ‘As ever’ actually exists.
- So Highgrove products come from Highgrove estate, which people visit.
- Farm shops products are on the large estates or farms, lots of people visit their local farm shop and are prepared to pay a bit extra
- Flamingo estate products has the Flamingo estate in California - the rich and famous can go visit
You have to see the home of the products to be willing to shell out for the big bucks for them.
The reason why this just feels destined for the TK Maxx bargain bin, is that ‘As ever’ isn’t a real place. Is just an interchangable name (ARO anyone?) with faux crest to slap on food products. The exact same type of stuff that you get in TK maxx. They have products from ‘House of Balfour’ …..so that’s an old Scottish surname, so it’s a name picked for heritage and prestige. But the House of Balfour doesn’t exist. It isn’t a real place. They do that with lots of their products.
When it comes to food, you have to know where it comes from. It’s clearly not from her home estate or any estate she owns that you can visit/purchase products. It’s just long life cupboard staples, made in some factory, in some country somewhere .