Well, refusing to share lip balm is not, as I'd always previously thought, a very sensible hygiene precaution. It's actually a highly aggressive act of structural oppression and institutionalised racism. It's true, Martin Luther King said so! Probably. Possibly. Perhaps.
Re the 2 million followers, I'd reckon about 30% are bots, being conservative and favourable to Meghan. That's fairly normal for a mid-level celeb who can't command high numbers organically. The hope will be that over time, organic numbers come in through signal boosting from other mid-level influencers, and the bots can be quietly retired. Maintaining that high a proportion of bots can get expensive.
H&M's stance on social media is another example of my argument that their brand is hopelessly diluted and confused. On the one hand, Harry angrily inveighed against social media in the netflix doc, explaining how social media users are the new paps and had driven Meghan to suicidality from their racist, misogynistic abuse. And the Parents' Network, which was presented to the world as a support group for parents whose children had died by suicide after online bullying, was actually, when you scratched the surface, a campaign group for stronger controls on social media (which is problematic in itself because it's ethically extremely sus to 'leverage' bereaved and vulnerable parents in this way).
So on the one hand, social media is a horrible social evil. OK, we've got that.
But then on the other hand, Meghan is using social media - and using all the tired old sales tricks (bots, signal boosting, bait and switch with post-and-delete) as her main avenue of revenue.
What should H&M fans conclude? That social media is evil, but only sometimes? That it's only certain platforms that are evil and not others?
That social media is evil except when Meghan's using it, and everyone is saying nice things about her?