If , not all, do you think this is to try and help viewing figures. By which I mean I am sure the initial viewing figures will be enormous just because of the hype , from fans , to people who like that kind of escapist lifestyle stuff to people like me who will be watching it out of pure curiosity and shitz'n'giggles (& yes I will watch the first one hands up - I just know myself ) . But I suppose as long as the viewing figures are high Netflix don't care why you are watching just that you are.
I think initial viewing figures will be high. Not sure about 'enormous'. Those of us who follow her shenigans closely tend to overestimate the level of general interest in her I reckon.
And I think NF do care why you are watching. Yes, they do have some subscriptions which include ads, so the more who watch the more who will see those ads if they've signed up for them. But their main income stream is subscriptions, and people aren't going to sign up to NF to 'hate watch' a lifestyle show.
Dropping all the episodes at once is an interesting choice I agree. Even if it's fantastic, a 'lifestyle' show doesn't really lend itself to the 'binge' model. It's not like you're waiting with bated breath to see what happens next. I really do think NF just want to dump this show and indeed this contract. The fact that it was initially scheduled to launch in January, a terrible time for a sunny lifestyle show, also supports this theory.