As Ever

[Chuchoter]

Meghan has renamed her luxury lifestyle brand 'As Ever'.

'As Ever essentially means as it's always been, and if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening — this is what I do,' she said. '

I tell you what, I would be interested in knowing what she does to stay looking so young, slim and healthy.

Personally, I don't think she looks younger than 43, which is fine.

I don't think she looks especially 'healthy' either. In fact I thought she looked stressed and tired in the 'launch' video'.

As for 'slim' my guess is she's using the same method half of California is using. 7 letters, beginning with O and ending with C.

Trudeau will have attended for the Vets, rightly so. I'm sure the PM will attend when it is held in the UK.

It doesn't matter how beautiful you think they are their wealth is on the back of oversharing private details and throwing all kinds of shit at his very famous family. The very thing they loathe the British Media for yet they are exactly the same, worse in fact as H should've known better.

Believe me, being married to a British prince has furthered her connections and increased her wealth. That's not a criticism (or "hate"), just an observation.

Irrespective of how well these businesses ventures will do, she has been able to land incredible contracts and opportunities.

I think how well or otherwise they do is sort of the crucial thing really. To fail when you've had opportunities pretty much handed to you on a plate is on a different level to a little start up that folds due to cash flow problems, for eg.

Keep telling yourself these lies. She is a beautiful, rich, well connected woman that has a lovely family, a lovely California mansion and looks much younger than her age. I don't know about you, but that screams aspirational to me

How shallow. I aspire to being happy , healthy and kind to my family and friends. Not superficial and shiny and just being lucky in the genetic stakes. Or being dependent on my husband to elevate me. And that isn’t a euphemism 🤪

She is a beautiful, rich, well connected woman that has a lovely family, a lovely California mansion and looks much younger than her age. I don't know about you, but that screams aspirational to me.

Personally, I don't think she's beautiful or youthful looking, she's not rich relative to most of her neighbours, her family is no more 'lovely' than anyone else's and her 'mansion' looks soulless and generic to me.

Nothing aspirational there for me. Especially when her main claim to fame is marriage to an intellectually challenged prince.

Your 'aspirations' make you sound rather vapid, if I'm being frank.

I wouldn't call defending your self from accusations of racism"engaging in tit for tat"

Neither would I, @LipglossAlly, but there's a certain mentality with which there's just no point; the same one, incidentally, which insisted that H&M's inconsistent accusations were "proof" of RF racism and leapt upon Scobie's naming of Charles and Catherine
Try to discuss the matter rationally with such folk, no matter how gently, and the insults start to fly, leaving those of us genuinely committed to combating racism to focus on more thoughtful minds

As mentioned before it's very noticeable that Scobie's had little to say about the RF since his allegations, and without actually being able to know I'm personally convinced that the RF lawyers will have frightened him sh1tless - suggesting, perhaps, that there are more ways to address this besides that "tit for tat"

Being married to Harry is both a gift and a curse from a business point of view.

Respectfully, I disagree. If you're trying to launch an online retail business, being married to such a high profile Royal is ALL curse. The public doesn't engage with Royals in the way we do with celebs. We hold Royals to more stringent and suffocating standards: we don't like to see them bigging themselves up; we don't like them to have a visibly extravagant lifestyle; we don't like them overtly selling things.

Royals aren't meant to be celebrities in themselves; they're meant to be ciphers through which the achievements, trials and tribulations of non-royal, ordinary people can be showcased and highlighted.

Ex-Royals who have made it commercially (eg Fergie) took YEARS and had to sit through a LOT of ridicule and contempt before finally being affording a grudging toehold in the commercial sector of their choice. Or there's a degree of separation, and a niche product, like Duchy Originals or whatever it's called.

H&M are not and do not behave like ex-Royals. They want the Royal stardust, but they (or at least Meghan; I suspect that husband and wife are not entirely of one accord on this matter) also want to be a big selling mainstream commercial enterprise.

I do not believe this is tenable, for a number of reasons which I won't repeat for reasons of space and not wishing to get boring. But all my professional experience for what it's worth (not much, more successful PR agents can always be found) tells me that a brand strategy this confused and divided won't work. It's already, visibly, not working. And it won't ever start working.

They can have Royal or they can have celeb. They can't have both. Of course the Queen saw this straightaway. Important life lesson - always listen to your Elders! They know things.

If Meghan's career strategy was always to be an A-List Influencer and Retail Guru, and she wanted to make herself a marriage that would assist her in that aim, then she should have chosen a someone who is successful in that world.

Now this is very weird because the first thing you see is the blank label on the jam. Surely it has been edited out - badly . Oh yes the hanging thread - I spy with my little eye something that should have been snipped!

Meghan has always been a hustler.
By her own admission becoming the new Julia Roberts or a proper A lister was not her aim.

She wanted to eventually move to producing/ creating life style blogs.

Did she have the same clout that she has today? Absolutely not.
Was she always a hustler/ driven individual? Yes

Was she extremely well connected prior to meeting Harry? Yes

Did she work as a U.N. ambassador prior to meeting Harry? Also yes

Was she a millionaire prior to meeting Harry? Yes.

All of this is much more than you and I will ever achieve in our lifetime.

So I ' m not sure were the narrative of this z list actress that got lucky meeting Harry is coming from(Awww let me guess the Daily Mail? The Sun?)

Not sure what tacking "official" on the end is meant to mean, Mylovelygreeendress, unless the extra word is there to get round someone else already having the name?

Do you happen to know if the formal application's had it added too, or is this just on Instagram?

Did she work as a U.N. ambassador prior to meeting Harry? Also yes.

No.

It was even posted on Mumsnet (where most of us thought it was a spoof0 before it hit any of the media outlets.

This did make me laugh, especially when I watched her on Instagram saying she wanted to tell her followers first. 😆

I really thought it was a spoof, the editing, the choice of picture, there certainly was no 'freakish attention to detail '

I find comments like this rather vapid and delusional, if I am being completely honest.

Anyway when you are trying to sell a certain lifestyle a la Martha Stewart, it doesn't matter if you don't find these things aspirational, what matters is finding an audience that would find that kind of lifestyle aspirational and stick to your audience. You are not her audience. It is as simple as that.

Yes she did

I read elsewhere of someone's knowledge about this change of name when Meghan first shot off from Invictus. They did not go into details though in case it alerted Meghan to the known issues. They said wait and see and lo and behold here we are.

I would also argue that you are actually helping with putting money in her pockets.

No, and this is her perpetual problem. She is making money for MN, tabloids etc but she can't translate that into money for her.

I've just seen the latest picture, that jam jar definitely said ARO when the photo was taken.

Not keen on the dog at the table- which dog is it?

I don't like picking oved her looks, she is just an attractive 40plus year old.

It has always been their behaviour not how they look that has caused the many issues.

I think making jam and crafting sounds very pleasant. It's a shame it is all launched with such a gushing, breathless, contrived style. Maybe it's an American thing and they all do it i don't know. I'm not being xenophobic and I haven't looked at other influencers from the US but perhaps that is how they do it.

Have you seen the latest video of that woman sharing her latest business venture? That woman is literally shining from the inside out. This is what happiness, having a lovely family, a lovely husband who protects you and fight your corner will have you looking like😊

It does indirectly. Good publicity and bad publicity is always free publicity for her projects(otherwise she wouldn't have had the incredible opportunities that she had these last years). You are putting money in her pockets as you have been doing for the whole time.

You’re very invested. Any reason why? The gushing adoration seems a bit teeny bop. Do you have posters of her on your wall?

It appears you follow the same loose attachment to actual facts as she and Harry do.

She was not a UN Ambassador.

She was a UN Women’s Advocate for Women’s Political Participation and Leadership.

Very different.

You are not her audience. It is as simple as that.

You raise a brilliant point, which is the identity of the audience Netflix is targeting with these products.

I have posited on other threads that it's the mid-market middle American midwest mom market - which is incredibly large in terms of purchasing power and commercial sway. I've explained why I believe this is the market being targeted and won't repeat; in any case you seem to be pretty au fait with addressable market theory so I won't patronise!

If you can get this market - as Goop has been seeking to do since their strategy change into vertical market segmentation last year - then you've got it made.

In that sense I'd suggest that Mumsnet is actually a British version of this, per advertiser and Google Analytics info.

So Mumsnetters' views on As Ever are pretty relevant, in my view.

So has she dropped the Mallorcan inspired logo already?

Edited to say I forgot there is a delay on pictures. I've screenshot the twitter page for as ever

Plus I'm surprised she is going with asevermeg
Sounds like a waitress

Now the original as ever have posted this on their insta. More bad publicity insinuating Meghan is a poacher.