So I’m guessing, the fact it took weeks for their reply to come, is that they are using an outside crisis PR team? Otherwise why has it taken so long?
This THR is by far the worst piece on them for a long time. This is from the Jan moir article mentioned above:
Even The Hollywood Reporter, a neutral observer, now raises an eyebrow at this. This is devastating for the couple whose reputation has survived so far by blaming their difficulties on the Royal Family and the British Press, instead of examining their own alleged bad behaviour.
Thats the point- it’s a well respected, American, neutral, industry magazine.
Unless they sue- then it means what they’ve written stands. That’s what everybody will believe.
So what a decent PR team should have done, is recognise what has been written won’t go away and will be believed. So whatever they decided to put out, needed to add more context ….not offer a completely different view.
For example- they should have put out that she was a fair boss. Meaning, yes she’s tough and unlikeable but she’s fair. We’ve all known bosses like that. As long as they are fair, we can sort of deal with the boss being an asshole at times
But what they offered, was little miss Perfect Boss, who goes around throwing sweets treats and flowers everywhere she goes. Not only does it sound unbelievable (I think we all know she’s uses narcissistic charm methods, but many others don’t) it makes her look unstable.
No boss acts like that. A serious boss in a serious business doesn’t act like that. If you are looking to invest in her company, does that sound like someone who’s got their shit together? No it doesn’t
But the worst of it- is the fact that the THR still stands because they won’t sue. So now believe both the worst AND the best. Which makes her look like a completely fake, unhinged, scarier that she can turn on and off the charm, than if they had just gone with that she’s a tough taskmaster (not a bully etc but tough)
This PR team have actually make her look worse- she sounds deranged and manic