ARO thread 2

[OneHeartySnail]

To continue the discussion...

What next? What did the launch aim to achieve? Did it get the desired result?

I'm still curious to know who exactly her 'target audience' are?

Who is going to seek out strawberry jam from an online business which can't decide if it's going for California chic or pseudo English country garden?

I agree.

She should have gone for a fashion or cosmetics tie in. Given the past 4 years, I'm not at all certain it would be a success, but it would certainly be a better fit than some tired lifestyle brand. That just seems so dated and last decade, and the market is saturated.

Actually I think I know what she's doing. Given that being an international philanthropist has failed, being a podcast producer has failed, and producing content for Netflix - apart from a documentary about themselves - has failed, she desperately has to remake her own brand. Get some credibility. This is not about jam, it's about Meghan trying to be someone new. Again.

So now she's Martha Paltrow, or something. This is her pivot.

Certainly I've made what I call jelly by putting the boiled fruit and sugar mixture into a suspended jelly bag and letting the juice drip through.
No squeezing, of course, or it goes cloudy.
I once managed to drop the full jelly bag when making raspberry and blackcurrant jelly - it exploded and the kitchen looked like an abattoir

I call the wobbly pudding set with gelatin "jelly" too.

Well this has given me a jolly good laugh.
Comments are great too, with quite a few saying they are donating.

UK domain for Meghan's American Riviera Orchard snapped up

mol.im/a/13322945

I volunteer in our local Foodbank and this afternoon the manager of a local shop handed in a large box of customer donations which I sorted out . There were a couple of jars of jam and it occurred to me that a much better and more philanthropic idea would have been for Meghan to present a large selection of ARO products ( assuming there’s more than strawberry jam) to a local foodbank rather than to people who probably never allow a spoonful of sugar to pass their lips !

She wouldn't want the poors sullying up her exclusive high end jam.

And I don't think there are more products at the moment. The jam clearly wasn't suitable for retail as there was no nutrition or allergy information on the label, as I'm assuming is a legal requirement in California. That's fine for a 'gift', even if the recipient hasn't let anything containing sugar pass their lips since the last century, but not for commercial purposes.

I suspect ARO is nowhere near ready to do business.

I agree. I think the noise about "What was the point of that?" that came after the Princess Diana Awards night of the announcement finally got through to Meghan, and she had to produce something.

@ShamedBySiri this made my day! 😂

Did she only gift her jam to women?

Actually we don't know. Only women have publicised it. Two, I think.

That looks delicious, I'm going to check our local farmer's market.

Who knows? Why would it matter whether she did or not? 😕

I'm surprised more recipients aren't showing off the jam. At Meghan's wedding people were all over social media with posts about it.

I wonder if Oprah got some jam? And George and Amal? 🤔

Yes, Geebray, I wondered the same. I assume the idea was that the recipients all did Instajam (!) posts but out of 50 at the moment it’s a dismal hit rate.

It doesn't really sit with feminist principles now does it?

Instajam 😆

There seem to be about six people who have posted so far. And Meghan seems to have sent out the jam nestled in lemons in a vase to each one.

Making sure they look nice for the 'jam!

Oh good grief 😂

Wonder who got no.1 and no. 2. or 50?

And? Are you just here to be snarky?

I doubt if number 50 will post !
Wonder if Bouzy received one ?

Oh god yes, can you imagine the social humiliation? No-one over number 40 will post with the label showing 😂

Well the labels are falling off, so they can always pretend they’ve lost it 😆

😂

That’s actually a genius idea and has inspired me to give to the charity. Hopefully this stunt helps raise some funds for the Trussell Trust 🥰