Yes the plan was be a list in the USA, and hang out with other a listers, and be royal in the uk, attend all the major royal events. The best of both worlds, and also meeting both their needs, and likely making them bigger than the rest of the royals combined .
when the queen said no, instead of then taking time out, listening to experts, being guided and coming up with a plan, to give them a long term career and gravitas, they did Oprah, Netflix and spare. Basically they tried to exact their revenge and show the royals.
it has backfired spectacularly. And now they turn up at award ceremonies and are rent a guest. And certainly from their seating at the Marley movie, not treated with respect either, but absolutely as just guns for hire, there to do a job.
meet me at the lake, which they bought the films rights to, is being produced by Netflix. But the detail behind that, ie how much Harry and Megan are actively involved in reality, remains to be seen, I suspect very little, as Netflix sources had reported them as a nightmare to work with,plus they lack the skill set, but there will be money and they will get the faux credit/title of exec producers, just so they can have their name on it.
if they can stop all the pretend guest, award nonsense, and settle down , do some real charity work And do some actual work, they could eventually turn this round, but I think fundamentally their instincts are poor, and that makes it unlikely, they want the fame, and want the easy way of achieving it.