If they're so marketable, why haven't they scored lots of lucrative deals in the past 3 years?
They did - Spotify and Netflix and his book deal and impact officer rubbish for that mindfulness company
However, brand ambassador stuff is more tricky for them because its basically pure advertising. I think Meghan still harbours political ambitions so probably isn't too keen to appear as a blatant sell out.
If they want to do an advertising deal, it would need to be the right brand - something sophisticated and image enhancing - but I'm not sure those brands would want to be associated with them now. They missed that window.
Like I said before anyone in her position, like Kate Middleton, is someone who is photographed A LOT and whose image appears to millions of people across print, internet and broadcast media. This means putting anything on her clothes wise or accessories is going to result in the product selling out because so many people have seen it, the exposure to the proportion of people who like it will be multiplied manifold more times than a basic advert.
But association with her now - given the laughing stock criticisms of them with the world wide privacy tour, attacks on RF, 'car chase' that never was and now the grifters means that any company associating with her would have to be happy with that.
For high end companies (the Chanels, Patek Philippes, even Diors of this world) that now looks like high risk because a big part of those brands is the aspirational element. If you are being promoted by a grifter that is not a good look. The risk isn't worth the gain.
On the other hand for middle market companies (mid-luxury and premium brands), it looks like a better bet because they are more accessible and would get huge exposure to a wider customer base that can afford it. Thinking of brands like Tommy Hilfiger, Michael Kors, Ralph Lauren, Max Mara. But I bet in Meghan's little world she would think this was beneath her and would cheapen her.
I think they missed their window for supreme/ultra-premium brands - at least for clothes. I think she maybe could do a make up one - a la Liz Hurley with Estee Lauder.
& now