Right now, I support H&M, especially after watching their recent documentary. Prior to it, I had a very low opinion of Meghan and admittedly saw her as that self-centred, Diana/Wallis wannabe, 'Me-Again' control freak that she is often portrayed as in the media.
When she came on the scene in 2017, I liked her a lot and thought she was great for TRF. I started to like her less when she apparently accused TRF and all of us of being racist.
Since then, anything I've read about Meghan
had likely shaped my view and, believe me, there's a tonne of nasty things written about her on the likes of Quora. I think it was on there where I read how Meghan had bullied staff at the palace and how there had been an incident in Australia where she threw a cup of tea at someone.
Reading a feature on her childhood which I think was written from or about her estranged childhood friend, Ninaki Priddy, also heavily put me off her as it showed many photos of Meghan dressed up wearing a crown as a child and wanting to be a princess. The article also covered her and the friend in question's trip to London and showed a photo of them posing in front of Buckingham Palace (to me, this contradicted Meghan's claims that she knew very little of TRF). The article also painted a picture of Meghan as someone who gets what she wants from people and friends and then ditches them, i.e. a right social climber.
I recall another thing that really put me off her was watching an interview of her on Craig Ferguson's show. She wore a slinky, black dress. She came off as sexy in a tarty way, immensely flirtatious and very threatening (not to me, but in the way I know women wouldn't like her had I asked a 100 women in the street). She looked and spoke with all the hallmarks of a femme fatale and totally looked and fit the part.
It was their interview on Oprah that really annoyed me and I disliked H&M probably all the way until I watched their recent documentary.
The documentary explains a lot. I got a sense of Meghan's character more. She's an intelligent and confident woman who happens to be attractive as well and we all know how society reacts to people with those characteristics. It doesn't help that she's American, and hasn't presented herself in a modest light, but has been vocal and all of the things that rub us British the wrong way.
Good luck to them.