Help with a university presentation from dog owners please?

[EveMerc75]

I'm in my second year of a marketing degree and am really struggling to think of a pet product that would be useful that doesn't already exist, any suggestions of what dog owners would like to be available would be greatly appreciated

My problem is having everything in one place so that I can quickly leave the house for a dog walk. I’d like something wearable like a gillet with appropriate pockets all my poo bags, house keys, phone, treats etc. But that doesn’t make me look like I’m off to the local lake for a fishing trip.

@Happenchance

Not sure if these already exist anywhere (please let me know if they do): Dog friendlier squeezy cheese (e.g. lactose free) and hot dogs (e.g. garlic and onion free). Refillable squeezy cheese tubes, to reduce the amount of waste that I produce.

@Happenchance have you tried Arden Grange Liver? Basically a squeezy tube of liver paste. Think it’s about £2 (and really high value to the dog!).

Does it have to be a physical thing?

Could you design an app that lets people know if they are near a cafe / pub / whatever that is dog friendly?

You could have options eg for assistance dogs, I know they are allowed in places dogs are normally banned but if you are a wheelchair user you need to know if a place is accessible and although assistance dogs are allowed in places, there are places that are more welcoming.

A find my dog app please! Currently you’d be relying on a vet to scan

So much better if we could frack them ourselves

Could also incorporate steps for fun, would love to know steps my dog averages

Dog back packs: www.centurionultrarunningstore.com/collections/for-your-dog/products/ultimate-direction-dog-vest-v5-0

EcoCustard
I would like someone to invent some sort of ear muff or earplug for my spaniel’s to prevent grass seeds from going in the ear canal. They cost a bloody fortune and distress to have removed as one needs sedation each time. Colton wool doesn’t work and he finds them everywhere in summer.
Dog snoods for spaniels are a thing - link

The dogs' faces!!! Haha they're not happy!!

@Happenchance

Not sure if these already exist anywhere (please let me know if they do): Dog friendlier squeezy cheese (e.g. lactose free) and hot dogs (e.g. garlic and onion free). Refillable squeezy cheese tubes, to reduce the amount of waste that I produce.

I use Tubidog liver pate as an alternative to Primula

I was also going to say some sort of heat detecting device to detect a poo in long grass/woodland/in the dark.