Dogs shouldn’t be a business.
Why not though? Everything else is and when something is a business, you get good, ethical, sustainable business and you get bad, unethical and unsustainable businesses. Dog breeding shouldn’t the the sole income of someone but when you see it as a business, that is when you can market your time correctly. If you want your business to survive long-term, you think about your customers, who is your target audience - families or those who need working dogs.
You can then ask questions from your customers and make sure the puppies go to the right homes. You think about your product and make sure it’s fit for purpose, you get those puppies health tested, you breed from dogs with good temperaments because you want healthy puppies with good temperaments. You want your customers creating word of mouth for you. You want the hype of a new Apple release so that when you decide to release a new product, those that get the puppies are those prepared to be consistent in contacting you, in answering your questions, signing your contract (the equivalent of waiting all night in a queue for the latest Apple release).
As customers, we are starting to recognise ethical companies and non-ethical companies. If people have the money to do so, we are recognising that with our spending choices. There will all always be unethical traders in every market, including dogs. Rather than saying all breeders are bad or breeders shouldn’t make an income, you should be advising people to look for the ethical breeders. That includes making a profit because it is a business. If this was a shop and someone was asking if it was ethical, they wouldn’t get slated and told they are irresponsible and contributing to the poor welfare of loads of employees. People would explain what to look for, look at if they pay their staff living wages as opposed to minimum wage, look at if they have zero hour contracts, try to look at their supply chains and check there is no slave labour and they aren’t profiting from war. Look at their environment credentials, is it just what they put on the website or do they actually achieve these credentials. Occasionally you would get a post saying they restructured a few years ago and everyone went onto zero hour contracts, if you want an ethical company, I’d avoid. Which is exactly how it should be with dog breeders, what are the ethics we should be looking at aside from not making a profit because that isn’t feasible or sustainable.
If you don’t help people, if you just shut people down with a “breeder shouldn’t make a profit” then they will end up buying from puppy farms. They will go on pets at homes and see £1000+ for puppies and not realise that at that price they will be making a small profit - which is allowed. So they’ll either buy the pup that is cheapest - therefore has no health checks, will not be an assured breeder etc. Or they will buy the 18 month puppy that is “fully trained with sit and recall” that’s £4,500 because clearly the breeder has invested time and money in the pup. Plus if you want quality, you have to pay for it. Organic is more expensive, shops paying living wages are more expensive. Therefore, more expensive puppies are definitely from responsible breeders.
If you want to stop puppy farms, help people understand that breeders are making a small profit. Explain to them that after vet fees, stud fees, food, potential lost earnings if they have another main income whilst caring for puppies - that from a litter of 10 puppies they will get a couple of grand profit. And that’s ok - as long as they health test dogs, take care of the bitch and dog, chip the puppies, provide a contract...