Would you like to try a sniff of eau du Apprentice?

[dillite]

It has high notes of incompetence with underlying notes of arrogance and delusion.

Ugh, I am watching on catch up and am repulsed by Lottie. More experience on perfume? She's clearly got the least, given her age - most women wear perfume from their late teens (before that usually pink shit) and as she is only 19 how the hell is she's more experienced than women in their 20s? FFS. Ugh. Just no.

Dean was more than dull, Tom Allen is becoming a pain in the arse. Not enjoying it.

Gretchen because she goes shopping for perfume! She walked past Penthalions once.

I like Tom Allen but I'm not enjoying the look at meee segment at the beginning of You're Fired. He's meant to be hosting the show, not focusing on himself.
Did nobody else think the Captivation bottle top looked a bit like a Dyson hairdryer?

The typos on Louis’ perfume packaging were awful - but the winning team made one too (“Breath in the scent” ). Why did no one pick up on that? Or perhaps they did and I missed it...

dillite I really wish there had been a task related to farming, where her true expertise in the distribution of bullshit would have been the perfect project manager opportunity for her

It also referred to madarin instead of mandarin in the ingredients!

Still ,at least he spelt mountain right

The spelling mistakes were very embarrassing.
I think Lewis had some kind of marketing meltdown.

Is it a new thing that they’re not allowed to be in touch when the team is divided? Surely it would have made sense for Pamela to be in touch with Lewis so he could let her know the name he decided? Or they should have decided the name as a group? Unless I fell asleep with my eyes open and missed something. Nothing about the structure of the tasks makes any sense!

Lovely Thomas would have launched Bosh. There would have been an image of a woman looking satisfied, reclining on pillahs and the smell would be described as musky and smug.

I miss Thomas

They are set up to fail

The spelling mistakes were very embarrassing.

I agree but the winning team made spelling mistakes too - and it wasn’t even mentioned!

That really annoyed me! I wonder if it was just edited out.

I skipped Tom Allen this time, didn't want to see dull-as-dishwater-Dean again.

Roll on the interviews, I love them!

I expect they edited the winners' spelling mistakes out to go with the narrative that their packaging was great and the other one was terrible. I got the impression that the 'Captivation' perfume was actually pretty horrible, whereas the 'parfam' was quite nice.

Bad mistake not to take the advertising board in at all on the second pitch. They'd have done better to take it in, acknowledge that it needed 'tweaking' and use it as the basis for describing what the final campaign would look like. Still, they won anyway so I doubt they care.

@Piggywaspushed it was odd wasn’t it? I thought it would at least be mentioned.

Lottie is so smug when Sir Alan is pulling the other team apart, she looks so gleeful!

The packaging definitely said "capitvation" when they were editing it. Then it magically changed with no mention.

@BellasBlankExpression they're definitely set up to fail. No communication between 2 teams both working on the same product is clearly ridiculous and is the reason why every single product created this season has had huge problems.

@rhymingrabbit3 yep it’s madness really, and proves nothing about their business ability.
I think I preferred it when it was a bit more realistic in earlier seasons, but I still can’t stop watching it now!

I clocked that on the main design too but figured the Captivation spelling mistake must have been picked up in the design process... maybe not though!

It also bugs me that when both teams do well (or badly!), with there being very little between them), the losing team is slated with ‘where did it all go wrong?’ when in fact they were no more wrong than the winning team and sold only £100 )or whatever) less

Still no pillars. Thomas' business model is failing....

I just wanted to wipe the sneer off Dean’s face, when they were in the boardroom. He irritated me beyond belief.

I assume the professionals who implement their designs for ads and packaging are told not to give their advice when they see the candidates making an obvious cock-up, like all the misspelled words on that packaging - I can’t believe they are as incompetent as the candidates. I thought I saw that the packaging chap spelled parfum correctly, but was told to ‘correct’ it to parfam by the candidate. He must have been tearing his hair out.

I am rather disappointed to hear that Noeuf. Perhaps he's been snowed under because of the show?

Same here @dillite he is dead to me now

Was surprised by one thing which I don’t think even got a mention - when Pamela/Dean were in the taxi talking to Lewis, Pamela definitely said something along the lines of “I don’t want to see a mountain anywhere in there”. And then the whole branding, tag line etc was based around mountains. But nothing was said about that - and you’d have thought that was a pretty clear instruction to give someone and then not mention again given the whole bloody packaging was based around mountains?! Or did I fall asleep and miss something? I mean, I know they agreed the branding was rubbish, but I’d have fought my corner even more by saying I specifically said I don’t want mountains!

I think the point at which Pam said she didn't want mountains on the box, was after the bottle had been designed with a mountain on the label, but yes, she was very clear about not wanting mountains on the box.

I don't think it was emphasised in the boardroom because there was already a consensus that the packaging was terrible and that Pam should have overseen it herself, and she'd held her hands up to that.