I lived in Spain for 19 years.
It was demoralising living among perfectly groomed women and I did try to fit in at first by wearing shoulder pads etc. (was early 90's!).
But then gave up trying to look groomed.
In Spain the women:
-Wear makeup and their colouring allows them to wear redder/darker lipstick and more foundationso they look more 'made up'.
-Have their hair washed and blow-dried every week or so at the hairdressers. There are loads of hairdressers and many of them have regular customers booked in every week and don't actually ever have any spare slots for one-offs.
-Wear heels and walk tall.
-Wear suits, but not only dark colours.
- they are taught from an early age to groom themselves. The 4 - 6 yo children in DD1s Spanish infant school always had their hair neatly cut, brushed and combed with little clips or hairbands to keep it neat. Some of the boys used gel.
Here the girls in DDs class mostly have their hair loose and a bit straggly looking...childrens' hair is wispier here and the wet and windy weather doesn't help.
Meditteranean women have better hair than us and the light is different - it is warmer toned so it somehow bounces off your face and disguises blemishes - in the UK (and even more so Scotland where I live now) the light is whiter and shows every single pore and flaw in stark detail.
Also I think Spanish women are more coquettish and dress for men rather than for themselves or for comfort.