If you fancy a laugh, check out Boden’s latest subtle, stylish nod to their British heritage…

[LaSourciereEfrontee]

Ten, even five years ago Boden sold beautiful tweed jackets and skirts made from pure British wool milled in Yorkshire.

In 2024, to celebrate their British heritage, we have been treated to these garish, made in China horrors…

https://www.boden.co.uk/en-gb/fitted-printed-blazer-union-jack/sty-u0266-mul

https://www.boden.co.uk/en-gb/lydia-cashmere-jumper-rich-emerald-green-union-jack/sty-k0905-cbs

https://www.boden.co.uk/en-gb/alba-check-maxi-dress-pink-and-red-check/sty-d1097-mul

https://www.boden.co.uk/en-gb/bow-kitten-heels-red-tartan/sty-a1836-red

I can only assume Johnny Boden has recently watched The Producers and is trying to get rich by producing a business-ending flop.

That’s all.

Perhaps they are massive Def Leppard fans?!

@Rainbowshine

Proper finished me off 😁. Thanks

@Everyoneesleistheproblem You’re welcome! Nothing like a bit of 80s hair rock style, look at those mullets and perms

Christ
Unfortunately a lot of fashion is terrible right now, at least to me. Maxi tiered skirts, puff sleeves, deep v-neck dresses, either beige or a violent print. I have like a dozen Boden dresses (and I'm American) but they're mostly 5 years old at this point. But then I'm too old to get away with frumpy prairie dresses at this point

If I had the lifestyle and budget for cashmere, I would totally wear the jumper. I like the shoes too.

Oh gawd! That was worse than I expected, some are a nod to 1980s Benetton, the others are just equally horrible!

But, what if I need to look like Austin Powers? This really hits the mark!

It's very Mr Tumble isn't it

You might all laugh, but this stuff would go down a treat in parts of Belfast during marching season. Seriously, some women would buy it.

😂

Is Bodens typical shopper a football hooligan? In which case a polyester Union Jack blazer will go down a treat.

I love the shoes too, glad not just me!

This post has probably increased Boden's sales one hundred percent.

The red tartan dress popped up on my Facebook a couple of days ago I actually really like it but it's made of mostly polyester so I won't be buying it!

Oh! My! God!

My poor eyes.

same

I loved Boden 15-20 years ago, before they started applique-ing everything or adding a random motif or frill. I miss the quality of the cotton shirts I had. After a few seasons of returning everything for quality, I gave up. It's a loss.

The second link looks like a reject of an Olympic team GB uniform.

Jesus wept the dress is laughably awful yet according to the website these items are “selling like hotcakes!”
probably be a Daily Mail article soon from someone taking offense at the use of Union Jack colours/style!

I live in the Highlands, you’d get laughed out of the village hall ceilidh if you walked in wearing that 🤣

I don't mind the green jumper with half of the Union Jack flag but the rest is vile!

I would never wear it on a regular basis, but I do quite like the blazer! It would be perfect for a Eurovision themed party or a jubilee or coronation!

I do not, however, like it enough to spend 160 of my hard earned British pounds on it!

If I saw someone wearing a union jack I’d assume they were a racist gammon

Same. I’d wear both - not together obviously.

I LOVE that green jumper but £150 😳