Get my jackets from boohoo and I love them one a lilac puffer and I’m 56 no dull colours for me I want bright red one for next winter
Great, but that's exactly my point. JL (like M&S before them) have categorised shoppers into "young/fashionable" and "older/dreary", whereas the truth is much more complicated. Lots of older women want both the flowery midi and the red jacket. We don't want to be told that one is no longer allowed because it's associated with being older, whereas the other is fine because it's associated with youth. See also skinny jeans, bootcut jeans, Bretons etc. Yes they are not on trend, but they are still popular because they are practical and suit many people.