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Is John Lewis going porn on us now?

202 replies

Arapawa · 14/03/2023 18:13

www.johnlewis.com/playful-promises-eddie-crossover-wrap-bra/p6049802

Playful bloody promises. Deary me.

OP posts:
Polis · 15/03/2023 19:15

The 44H is out of stock. Oh well.

Astralitzia · 15/03/2023 19:20

This thread has two things MN loves to hate:

  • people who aren't teeny teeny tiny; and
  • the suggestion that it's OK to have a sex life beyond missionary-with-the-lights-out (and even then only to be suffered when TTC)
Polis · 15/03/2023 19:22

Jeez, those are some ugly bras!

Bras? I thought they were crop tops.

LanaDelRabies · 15/03/2023 19:32

Astralitzia · 15/03/2023 19:20

This thread has two things MN loves to hate:

  • people who aren't teeny teeny tiny; and
  • the suggestion that it's OK to have a sex life beyond missionary-with-the-lights-out (and even then only to be suffered when TTC)

Indeed.

I'm a size 20 (and no, it's not because I eat, sorry, guzzle Pringles and Greggs whenever I'm awake) AND like to have sex, while wearing all manner of apparently 'porny' underwear and properly porny underwear

BentleyRhythmAce · 15/03/2023 19:58

I like seeing bras that aren't average, on women who are. Half of women in the uk are size 16 or above. What is so wrong with showing us what a garment would look like on us?

The bras aren't to my taste but that doesn't mean they shouldn't exist (or even be shown on the John Lewis website).

Take your faux concern about the model's health and shove it.

ImAvingOops · 15/03/2023 20:04

I suppose if I'm going to buy tacky undies, it's useful being able to get them delivered to Waitrose

NeverDropYourMooncup · 15/03/2023 20:06

Astralitzia · 15/03/2023 19:20

This thread has two things MN loves to hate:

  • people who aren't teeny teeny tiny; and
  • the suggestion that it's OK to have a sex life beyond missionary-with-the-lights-out (and even then only to be suffered when TTC)

And the very notion that people who aren't teeny teeny tiny might like having sex and they have husbands and partners who want to have sex with them.

I'll quite happily take the piss out of a design, but that's entirely separate from 'URRRRRGGGH FAT WOMEN HAVING SEX AND BEING FOUND ATTRACTIVE BY MEN!!! QUELLE HORREUR!!!' posts. Which should also be roundly mocked.

KirstenBlest · 15/03/2023 20:20

And yet, the men's underwear sold by JL is modelled by slim toned men. I'm fairly sure that the average woman is not having a sexual relationship with a man who looks like a model.

Why aren't the men's underwear shown on an average male?
Why aren't there some playful underwear for the male JL shopper?

TheFireflies · 15/03/2023 20:46

KirstenBlest · 15/03/2023 20:20

And yet, the men's underwear sold by JL is modelled by slim toned men. I'm fairly sure that the average woman is not having a sexual relationship with a man who looks like a model.

Why aren't the men's underwear shown on an average male?
Why aren't there some playful underwear for the male JL shopper?

Men’s underwear seems to not have a specific plus size range. If they did, I’d expect it to be modelled by a plus size man. Just as the woman’s range is.

I can’t understand why people are complaining about the model. It’s not their job to be the focus of the campaign. They’re showing people what the clothes look like on different bodies. As a PP said, they’re not wank fodder.

MillicentTrilbyHiggins · 15/03/2023 21:14

KirstenBlest · 15/03/2023 20:20

And yet, the men's underwear sold by JL is modelled by slim toned men. I'm fairly sure that the average woman is not having a sexual relationship with a man who looks like a model.

Why aren't the men's underwear shown on an average male?
Why aren't there some playful underwear for the male JL shopper?

Do plus size men need a different cut/fit of pants/boxers? Or just 'bigger'.

I don't think mens clothes in general fit in the same was as womens do. As a larger woman I like to see how things will support my boobs/ hang on my larger hips & bum. The wrong cut can make me look even shorter and rounder than I am.

None of the men I know need to think about that. They mainly seem to wear jeans and a t-shirt. As long as they are wide and long enough that's all they care about. They know what cut of jeans they like and that's it.

MsPrism · 15/03/2023 21:32

NeverDropYourMooncup · 14/03/2023 20:17

No wonder it says Do Not Tumble Dry.

It'd sound like you'd trapped a performing monkey in there.

😅😅😅

MsPB · 16/03/2023 03:03

GonnaGetGoingReturns · 15/03/2023 12:28

Why on earth are you posting here trying to explain your brand and what it does?! (Which is obvious to me and others!)

To me, your lingerie which is more risqué and it’s placement in John Lewis sounds and looks like you’re trying to spice up bored, middle aged SAHM/W’s sex lives with 50 Shades of Grey-esque sort of lingerie. Some of it does look cheap!

The only reason I’m vaguely interested is it goes up to my bra size (narrower back larger bust).

I am just a bit surprised how judgemental some of the women on here are- there are zillions of products made that I would never wear but I don't go on the internet and attack the models wearing them. I think there is so much negativity around women's sexuality. I absolutely don't think people should wear things they don't want to but also why all the judging of people who do want to wear these things. It's because it's to do with womens sexuality - nobody makes this much fuss over a floral dress they don't like if it happens to be photographed on a size 18 model!

Also why do half the people not realise that you can't put nipples on the internet - hence them being covered up - we can either photoshop them out or cover them with skin coloured pasties.... or we'll get blocked from all social media, google etc which ultimately we need to sell things to pay all our staff wages.

I am a 46 year old woman and I've always had a good sex life and always loved lingerie!

MsPB · 16/03/2023 03:12

ÉireannachÉÉÉÉÉÉÉÉÉÉÉÉ · 15/03/2023 13:04

This thread is a marketing attempt methinks

Nah... honestly when we do marketing it's more fun than this ;p we don't do body shaming or sex shaming... accusing people of being porny or any of that crap.

Keroppi · 16/03/2023 07:28

MsPB · 16/03/2023 03:12

Nah... honestly when we do marketing it's more fun than this ;p we don't do body shaming or sex shaming... accusing people of being porny or any of that crap.

BEGONE!

Is John Lewis going porn on us now?
LanaDelRabies · 16/03/2023 07:44

To me, your lingerie which is more risqué and it’s placement in John Lewis sounds and looks like you’re trying to spice up bored, middle aged SAHM/W’s sex lives with 50 Shades of Grey-esque sort of lingerie

Yes and everyone knows that middle aged mothers and wives shouldn't have sex lives because they're so past it, let alone ones that are 'spiced up'. I take it you'll be giving up sex when you hit 45?

What a load of sexist, ageist bollocks.

atotalshambles · 16/03/2023 07:58

My initial thoughts were 'yuk' but actually for that sort of thing I would probably prefer that to Agent P or Coco etc.. but what I find annoying is the complete sexualisation of women these days. Having a satisfying sex life is absolutely one of life's positives but honestly I just want a pair of pants and bra that are attractive and comfy. I also don't see the male 'bondage' equivalent - why don't the guys have to wear this stuff? I remember wearing thongs and wonderbras in the 90s and actually they were pretty horrible. Thongs are so unhygienic and I spent my whole time moving the thong out of my bum crack.

Salverus · 16/03/2023 08:00

The second one looks better than the first. I don't have a problem with it at all. It's sexy/fashionable underwear, hardly hardcore porn

Salverus · 16/03/2023 08:03

Oh my god! How dare those older women want fun and satisfying sex! Don't they know everything closes up when you are 48!

Some of the comments on here are ridiculous. My dh would be delighted if I wore a sexy bra and he's 55.

Salverus · 16/03/2023 08:03
  • and I'm 56!
KirstenBlest · 16/03/2023 08:16

@MillicentTrilbyHiggins , @TheFireflies , you are missing my point. The inclusiveness only seems to apply to women. In the listings I've looked at for men, the underpants generally only come in S, M, L and XL, (32" - 42" waist) and are only modelled by young, toned men. The underpants are in various styles.

I fully appreciate that the fit of bras is different to the fit of underpants, so I'll compare underpants and knickers.
The knickers show more inclusivity than the pants.

If you showed the male equivalent of this average-looking female wearing knickers , I don't think the underpants would sell.

**not sure if the average woman removes body hair

Why are women marketed to differently from men?

MissLucyEyelesbarrow · 16/03/2023 08:39

FKATondelayo · 14/03/2023 19:10

Don't you know, John Lewis doesn't want us boring old mums for customers now with our tedious floral midis and single sex changing room bigotry?
www.theguardian.com/fashion/2023/feb/10/john-lewis-declares-death-of-the-floral-midi-dress

They want body positive cool girls who wear straps across their nipples, not on their sensible cross-body bags.

And I for one am happy to give John Lewis what they want.

Yup. It's going through exactly same loop of doom that M&S did 15 years ago - "We don't want these boring middle-aged customers, with their disposable income, whole families to buy for, and appreciation for quality. Only young people matter"...

..inevitably followed by, "Oh crap, none of the young people think we're cool, and now we've alienated our original customer basis".

M&S have pulled themselves back from the brink, but it took them a decade in the retail wilderness. It's depressing to see JL heading the same way. So tediously ageist too - are older people (read 'anyone too old to shop from BooHoo') not allowed to shop?

Astralitzia · 16/03/2023 08:43

honestly I just want a pair of pants and bra that are attractive and comfy.

It may shock you, but the playful promises brand at JL is not the only underwear offering out there.

why don't the guys have to wear this stuff?

I'm afraid you're going to need to remind me of the notice that this sort of underwear was mandatory, because I must have missed that email.

Astralitzia · 16/03/2023 08:45

MissLucyEyelesbarrow · 16/03/2023 08:39

Yup. It's going through exactly same loop of doom that M&S did 15 years ago - "We don't want these boring middle-aged customers, with their disposable income, whole families to buy for, and appreciation for quality. Only young people matter"...

..inevitably followed by, "Oh crap, none of the young people think we're cool, and now we've alienated our original customer basis".

M&S have pulled themselves back from the brink, but it took them a decade in the retail wilderness. It's depressing to see JL heading the same way. So tediously ageist too - are older people (read 'anyone too old to shop from BooHoo') not allowed to shop?

Do you not think it's rather ageist to assume people over 35 wouldn't wear this underwear?

Middle aged people can still have sex lives and appreciate interesting lingerie.

NotJohnWick · 16/03/2023 08:49

The pearl clutching here is spectacular (as is the fattism).

If you look at 'all lingerie' on the JL website you have to scroll a long long long way down before you find anything even remotely 'porny'. God forbid people wear anything other than a beige seamless pair of pants under a Cos sack, and want to have fun with their clothes - and underclothes.

Suzi888 · 16/03/2023 08:52

Arapawa · 14/03/2023 18:28

So that you’ll never have Y front envy ever again OP as you’ll have your own🤣

The bras look uncomfortable as hell. I don’t need to add another layer of straps in to any outfit. Choosing the colour bra is bad enough. Never mind where the straps are!