WTF has happened to Boden?

[JenniferAlisonPhilipaSue]

Used to get a lot of stuff from Boden but don't like them now and haven't really found other places I like as much.
Just had a look at Boden's new stuff and I can't be alone in thinking tihs top is hideous?
www.boden.co.uk/en-gb/tulle-shoulder-jersey-top-black/sty-t1062-blk?cat=C1_S2_G360

I mean it’s a bit Black Swan but off all the ‘hideous’ things that Boden come out with I don’t think it’s that bad at all 🤣 a younger skinnier me would have rocked that with skinny jeans and flat pumps and a really bright coloured handbag.

Grim. It looks like a flamenco dancer without the skirt.

I quite like it. And don’t like Boden generally.

I don't usually like a lot in Boden but I do really like that.

Not a fan of Boden but I think that’s lovely

I don't mind it and i rarely like boden stuff

Wouldn’t wear it now, but I quite like it.

Ooh no, I love that and I'm definitely not their normal demographic.

I'm assuming they are trying to widen their appeal to middle aged ex-goths.....

I quite like that and I do buy but Boden but not as much as I did and that's mainly because the quality of the items got worse. I but less items but better quality from Jigsaw now.

I don't buy from Boden but I love that top.

Like that top. Sorry. 😄

That top is gorgeous I'd wear it in a heartbeat

I’m not a Boden customer but I quite like the top

i quite like it. It wouldn’t suit me but I think it looks nice. Tbf never bought anything from Biden.

Another vote for 'wouldn't suit me but I love it' (particularly in the green).

Yes, yes and yes 😂

But only the black version

I love it and my younger self would have worn it

I utterly agree. Used to rely on it for modern plain and stylish workwear, now all horrific prints

But do like the link on OP
THe long gypsy dresses. No

I also thinks its quite nice! I don't like that the main part of the top is jersey so think it would hang strangely but otherwise it's more interesting than what I would usually associate with boden

I like that top but hate some of their other stuff so assume I'm not their target audience.

I think it’s awful and would make most women look very out of proportion. At least it’s something different though.

Oh and it says more than 100 people have snapped up the black one

That t shirt is awful! I can’t think of a single event where it would look good or appropriate but then i tend to avoid sleeveless due to scarring on one of my arms. I’ve never really shopped at Boden although I strolled onto the website the other day, it had some nice kids stuff.