WTF has happened to Boden?

[JenniferAlisonPhilipaSue]

Used to get a lot of stuff from Boden but don't like them now and haven't really found other places I like as much.
Just had a look at Boden's new stuff and I can't be alone in thinking tihs top is hideous?
www.boden.co.uk/en-gb/tulle-shoulder-jersey-top-black/sty-t1062-blk?cat=C1_S2_G360

I love that top 🙂

That's one of the least hideous things they sell. Their prints are awful

I don’t like adult Boden but I do like that top and would probably wear it!

I have never liked Boden, never bought anything from there (other than kids stuff) as it’s too mumsnetty 🤣

I quite like some of their new stuff and I like the black top.

You couldn't wear a jacket with that! Looks like her shoulders are about to take off!

Agree with previous poster, this is one way to generate traffic to their website and that t-shirt appears to have sold well!

I have been purchasing Boden for over twenty years. In the past four or five years, the quality has really gone down so I purchase much less. Even the workmanship is not as good. I had an entire cuff resewn because all the thread came out. I love their graphic prints. I feel as though they are appealing to an older crowd because they have all those MIDI (below the knee) dresses. I won't buy them even though I am over 50. I worry I would trip on the steps with all that fabric hanging down.

I love a midi.

zombie thread