@vkocy it's barely worth trying to explain that this is not a smear campaign, it's a legitimate reaction to some extremely dubious business practices.
You don't seem to understand that by paying for an analysis people are not signing over their unquestioning loyalty. They are paying for a service.
That is all. It's a transaction. If they are unhappy with their service they have the right to complain. In the normal world a business chooses to respond to or ignore this. Entirely their choice and a business decision either way.
However, a business runs the risk that if they ignore complaints, people will tend to air their frustrations via word of mouth and heaven forbid public spaces - so yes,social media.
It's basically the opposite of how they would recommend a business they feel positively about.
There is another get scenario: they not only ignore negative feedback, they seek to shut it down. This is reasonably likely to cause people to air their frustrations more often and more publicly to 1. Get a response 2. Warn other people that there is no feedback loop.
The response of the business is then to start to threaten people who have complained with completely spurious legal action. This 1. Scares completely innocent people who... guess what share their concerns with friends and yep... publicly. 2. Causes actual harm to people whose only crime was to be unhappy with a service and attempt to give feedback 3. Creates a massive increase in negative publicity about the business that the business can not control.
All because bad business practice was followed in the first place and with every entirely predictable development has dug a deeper whole.
This has mushroomed from a few people saying I'm not sure I've been analysed correctly and the delivery service was somewhat unprofessional and not as bespoke as I was led to expect to legal letters flying about and untold reputational damage.
It's not a witch-hunt. It's an entirely predictable response to a mid-managed situation.
Yes, it feels heightened because we are talking about women's bodies and their self esteem and because the business build itself around a single person.
But stand back and view the actual process without emotion and see how it looks if it was say a window cleaning service, a car mechanic, a hairdressers - any other service provider and perhaps you'll get some perspective on what had happened and what is happening here.
But perhaps you'll accuse me of being a troll. And add flames to the fire. Which is such a shame because much of this could have been avoided by applying some basic principles of running a business, any business.