Anyone can buy bots for someone else, it's not necessarily from the account holder. The New York Times article the writer was very careful to not state the possible ‘bot buying’ was happening. It was distinctly not pro- or anti-Cambridge.
It did point these out:
- All the major follower jumps in the Kensington Instagram account (in the time they shared the account) were Meghan related (when it was a shared couple account)
- The day Meghan’s engagement was announced (her debut appearance on the account), KP instagram gained 104,092 followers. It kept gaining, steadily and in occasional frenzied bursts. Over the three-day period that consisted of Meghan and Harry’s wedding weekend in May 2018, plus the Monday morning release of their nuptial portraits, **@KensingtonRoyal** acquired more than 1.5 million new followers. In the period after Meghan was effectively incorporated into **@KensingtonRoyal**, that account’s following more than tripled in size.
- From the outset, *@SussexRoyal* was runaway popular. It set a Guinness world record for reaching 1 million faster than any account in Instagram history — in 5 hours and 45 minutes.
- Nine of the 10 most-liked posts ever shared by either **@KensingtonRoyal** or *@SussexRoyal* showcase some combination of Harry and Meghan (and/or their son). Yet, no matter how many followers Harry & Meghan got, for nearly a year, they could never quite seem to reach Will and Kate.
- Data generated by the media monitoring software Cision, which tracks online media mentions, found that, from the date of the announcement of Harry and Meghan’s engagement in November 2017 to January 2020, Harry and Meghan received vastly more global online attention than did William and Kate.
- *@SussexRoyal*’s Meghan-and-Harry-centric posts received more total likes than **@KensingtonRoyal** posts centered on Kate and William. According to CrowdTangle data, the Sussexes came out around 13.5 million likes ahead.
- H&M received more than double the number of comments that **@KensingtonRoyal** did, despite **@KensingtonRoyal** laying claim, perpetually, to hundreds of thousands more followers
- The Sussexes have always had the higher interaction rate with their followers, comment numbers and “likes,” nearly double that of Kensington Royal. It took about six weeks for SussexRoyal IF to get 8 million followers. It took KensingtonRoyal more than four years to get to that number.
- The Kensington account has low engagement numbers (typical of bot followers), but the Sussex account has high engagement from their followers
- The Sussexes’ set up a ‘creator’ account on Instagram which allows a certain degree of stats to be extrapolated, whereas the Cambridge’s account is (unusually) set up as a ‘personal’ account which allows no access or oversight - not even by them. This is almost unheard of (for famous figures) and it means that no one running the account even can pull stats or monitor for bots, etc.
Titbits from elsewhere:
~ "The advocacy group Hope Not Hate analyzed a sample of more than 5,000 tweets containing the most commonly used anti-Meghan hashtags. The analysis showed that a tight-knit group of accounts is behind much of the trolling.
Twenty accounts were responsible for about 70% of the tweets, sharing anti-Meghan hashtags, pictures and memes." edition.cnn.com/2019/03/07/uk/meghan-kate-social-media-gbr-intl/index.html
~ The Kensington Royal Twitter account has barely grown in followers, despite their Instagram gaining millions
~ 20% of negative bot activity about Meghan is out of Russia (there has also been pro Meghan bot activity from Russia)
~ The majority of anti Meghan comments on the DM website were linked to a small number of IP addresses
~ "KP has mainly stayed 500k followers ahead of the Sussex account (note - they currently have same number of followers). Even if they were both gaining at similar rates (unlikely with the Sussexes having a newer account, more engaging posts, bigger life events and more media attention in the mix), with the couples having big events at different times it wouldn't pretty much be mainly the same gap. One would gain, then another."