I keep imagining what would happen if we did all wear these frocky horrors.
The streets filled with a myriad of shocking, stand out colours, massive flares (culottes), maxi dresses (3/4 length) screeching patterns, huge sleeves, cold shoulders, Bardot necklines and matching tropical trouser suits.
Some of the men's fashions are fairly stupid looking too.
Imagine if the head office staff of these shops had to wear these clothes - underwear and all.
The population would look ridiculous.
"Darling! I love that culturally inappropriate, African-style, printed kaftan! Where did you get that??"
"Oh Sweetie! It was Sainsbury's! It's meant to be a thigh length tunic. I'm wearing the matching leggings! Would you credit it?"
That would straighten out a few design ideas.
I really do think the executives have to wear the clothes they're trying to flog, though.
There aren't enough women in the higher tiers to wear it all - thay'd have to force a few guys into the bigger size dresses.
I'd love to see an AGM of shareholders. Or a board meeting.