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Sali Hughes - Caroline hirons, in the bathroom

154 replies

bettybigballs · 20/06/2015 11:56

Just spent an enjoyable hour watching sali's in the bathroom with Caroline hirons any wondered if anyone knows where sali's dress in from? Really like the colourful buttons: m.youtube.com/watch?v=YucPnS4j4kQ

OP posts:
jasmine1979 · 22/06/2015 14:31

Quite a bit of discussion about Caroline and her disclosure/work with brands on here. www.gurugossiper.com/viewtopic.php?f=35&t=6642
Be aware though that whilst there are some very valid and well informed posts on there, there also seem to be some that pick on the smallest things for the sake of it. Smile

SqueezyCheeseWeasel · 22/06/2015 14:43

Ooooh, gurugossiper is brutal. Especially the essiebutton forum Shock

MitzyLeFrouf · 22/06/2015 14:47

I love that the topic is called 'Abhorred Bloggers'. So dramatic Grin

findingmyfeet12 · 22/06/2015 15:34

The younger bloggers have mainly young teen fans. They are flogging expensive products and party lifestyles to young girls. The whole thing stinks tbh.

jasmine1979 · 22/06/2015 15:57

I agree about it being brutal Squeezy. Although to be honest the Essiebutton stuff is almost well deserved in my opinion. (not anything about how she looks, I think that is out of order.) However she is by far the worst blogger I have ever seen in terms of disclosure and that's saying something. Just appalling ethics and continually flatout lies to her viewers. Even about silly little things. (pretending she has a landlord or lives in a flat when they live in and own a £2.5 million townhouse, saying her "friend" sent her a product when every other blogger has also been sent that product to review etc.) It's so silly as if she was honest, I'm sure people would still watch her.
She also admitted a long time ago that she will never do a negative review of a product as it would spoil her relationship with brands.A shame as she used to be a really lovely girl. I had a lot of time for her. She used to be with Gleam as well, but is now with Storm management I believe. Her avid followers appear to be very very blinkered when it comes to her. Sad

Floisme · 22/06/2015 16:01

Just back from the Gleam website... Jeeezus.

'We develop, monetize and protect.' Grin

What the fuck does that even mean?

MitzyLeFrouf · 22/06/2015 16:04

It means grab 'em early on, take 20% of their massive profits, and shoo off anyone who doesn't cough up!

Floisme · 22/06/2015 16:07

Mitzy Grin

TealFanClub · 22/06/2015 16:07

i dont know anyone in rl who reads blogs

TakeMeUpTheNorthMountain · 22/06/2015 16:16

That explains Caroline random meeting with those fucking tools the saccone jolies. I know them from real life dealings in cork when they lived here. They would put a camera up their hole to video themselves taking a shit if it got them views. I wondered why Caroline was meeting the wife. Now it makes sense. Gleam management.

My eyes are opened. What a facinating thread

MitzyLeFrouf · 22/06/2015 16:19

I learnt about the Saccone Jolies on MN. The horror!

To think people like that make a very healthy living from posting the tedious inanities of their daily life on the internet makes me wail for humanity! Wail I tell you.

MitzyLeFrouf · 22/06/2015 16:19

They would put a camera up their hole to video themselves taking a shit if it got them views.

Grin
jasmine1979 · 22/06/2015 16:23

The "protect" also means getting rid of any negative publicity I think. It's quite noticable on youtube just how quickly negative comments pointing out sponsored products etc are swiftly deleted. Sometimes they will even disable the comments function if questions are being asked about disclosure. They like everything to look squeaky clean for potential advertisers. Smile

I know a lot of people in real life who read blogs, watch youtube etc for reviews and articles. I really think that medium is taking over now instead of print magazines. Sadly it's changed ever so much in recent years. Once upon a time you had real people giving you their honest opinion on products. Companies caught onto this, money started exchanging hands for positive reviews and it went rapidly downhill. We aren't always talking about just the odd bit of make-up or cleanser here either. Cars, holidays,services, pretty much whole lifestyles are being sold to you by bloggers now.
There are still honest ones out there, but it takes a bit of searching, and as soon as they become "full time bloggers" they usually become a lost cause.

MitzyLeFrouf · 22/06/2015 16:24

I've just tortured myself by watching another Saccone fucking Jolt video. 500,000 views of a video of a toddler choosing a yogurt.

MitzyLeFrouf · 22/06/2015 16:24

.

Sali Hughes - Caroline hirons, in the bathroom
condominoes · 22/06/2015 16:27

Given they have the pick of the products and no need to pay for them I would expect them all to look better than they actually do.

their skin looks.... Fine

SqueezyCheeseWeasel · 22/06/2015 16:47

Ah yes, jasmine, the 4 floor, gated, £2m apartment. The folks on GG are master detectives though. It's a bit disturbing.

SqueezyCheeseWeasel · 22/06/2015 16:49

I can't even watch the saccone-joly videos to be scathing about them. I saw about 3 minutes of one, that was enough. Dull, vain wankers

FrugalFashionista · 22/06/2015 16:55

To be fair I think building a successful blog or Youtube channel can involve a lot of hard work and very few people can do it well. I am not against paying bloggers. I am also not against bloggers getting book contracts or media and PR gigs, but not disclosing financial conflicts of interest or pretending that a blog is a pro bono effort when it clearly is not is not fair. The rules of the game are still evolving, but I like full disclosure. I don't resent paying a journalist, writer or a filmmaker for content, so I am ready to pay a blogger as well, but would like things to be more transparent.

Blogs tend to have a life cycle, the early days when it's all about building the platform, providing novel content, and interacting with readers. Then a peak phase when you cannot believe how good it is. And then the past-peak phase when people with corporate memos start guiding the content and it starts to sound like it's an infomercial written by zombies...

Gotta love the verb monetize though - particularly when it involves my money Wink

Housewife2010 · 22/06/2015 16:56

One of the viewers of the part 2 Hirons video asked how she used all the cleansers within a 2 year expiry date. She replied that oils go off but cleansers last much longer. I don't know why she keeps so much stuff. I know she gives some to her Give & Makeup charity and I'm not sure if they'd accept partially used stuff. If she's tested something and its not amazing why keep it? I'm a hoarder, but that all seemed out of hand even to me!

jasmine1979 · 22/06/2015 17:10

What I do find funny is the people that claim you must be jealous of all the free products these people get if you dare to criticise them. Honestly watching that video in her bedroom made me feel all twitchy and itchy. I could never sleep in that room surrounded by all that stuff. I'd feel like I was sleeping in a store cupboard. Smile
I love skincare, but do keep my products to a minimum if I can. I like to feel I can actually really enjoy the products I use and display them nicely.
I appreciate skincare is her job, so she's going to have an excess, but even so...

Marylou2 · 22/06/2015 17:50

I think I've learned a big lesson from this thread.I've been watching some of these bloggers, Caroline Hirons included and have increased my spend considerably due to their recommendations. The scales are off my eyes now and I'll be reverting to french pharmacy trusted brands and going back to the counters to try before I buy anything expensive.I've got into the habit of breezing past and buying what I saw on the blogs.I had intended to get the Sunday Riley Luna oil based on the fact that it had been recommended by so many blogs but now of course I see the link between them all.Feel a bit silly actually but will be much more sceptial of marketing tactics in the future.Thanks ladiesSmile .

Annarose2014 · 22/06/2015 18:14

Oh I read dozens of blogs. I enjoy their bright colourful breeziness with just the vaguest whiff of rank desperation. Now I can spot placed items a mile off. When some hipster suddenly starts talking about Marks & Spencers.....yeah.....giftcard!

And don't get started on Boden or Hush or Attersley Road. And fecking Cult Beauty.

I read them like magazines - all cannily placed product but oh so pretty! And Let it just skim over me like a stream of bubbles.

jasmine1979 · 22/06/2015 18:35

I agree annarose. Once you start reading knowing a bit more about how the industry works you quickly learn to spot the adverts and product placements very quickly. Giftcards given to bloggers are the worst I agree, and cult beauty and space nk are bad for that. Some bloggers don't even use their brains though. Essiebutton and Amelia liana had a £500 giftcard for topshop each a while ago to go shopping together. Amelia declared it on her blog and was upfront and honest about it. All good. Estee however just stated that she "picked up" some items, and a "friend" also bought her something there. Why lie? So silly.

Don't feel bad Marylou for not spotting it. These girls are doing well for a reason. They are all likeable and good at masking exactly what they are doing. They are excellent at creating hype about a product.
Just always watch with a cynical head and you'll still find good items in their "hauls".
Re the Sunday Riley Luna oil, it was certainly sponsored. The bloggers all suddenly started talking about it on pretty much the same day, and some even used almost the same script. (otherwise known as just reading the press details they were asked to tick off whilst mentioning the product.) That doesn't mean it isn't a good product, but this kind of behaviour often cheapens the brand in my eyes.

French pharmacie brands are nearly always excellent I have found, so it's good to stick with them. Also I like to collect samples of any products that I'm thinking of trying if possible. Good companies have no problem with providing these. Makeupalley is also good for impartial reviews. Smile

Kundry · 22/06/2015 18:43

Just ging back to doctors recommending things or having brands:

A doctor that has a brand is clearly selling a product (and themselves). A good example is Marko Lens of Zelens - he has a big upmarket cosmetic surgery practice, naturally his clients ask him for products and he reasonably thinks he could have the cash instead of suggesting other people's products to them. So far, I'm fine with. I've never used Zelens but am prepared to believe they are very good products, going by the ingredients. However he's also upfront that he created the brand to be upmarket to sell to his rich clientele - there's a great video where he explains he doesn't give a stuff about parabens but his clientele are all convinced parabens are evil so he makdde sure not to put them in his products. And to sell an upmarket product you aren't going to price it at £5 a bottle, part of it being upmarket is that it's £££££. So I suspect Zelens is a great brand with great products but no way do they cost £££££ to make and market, a good wodge of what you are paying is pure profit.

Doctors recommending things is different and then I think you have to look at the context. Dr Sam Bunting has fronted various brands - a lot of the Mumsnet Q&A she did are clearly sponsored. She's also worked as the face of D&G beauty. It's up to you then to decide if you think the doctor is ethical enough to only join with good brands/products or not.

Other recommendations clearly come from their clinical experience - especially in dermatology you will be recommending things all the time. Every dermatologist in the UK prob recommends Cetaphil - because it's cheap, boring and nobody reacts to it. This isn't a commercial relationship. So they all probably have a collection of products they recommend over and over again and it's not surprising French pharmacy brands crop up here.

Finally they have products they will sell you if you go to their clinics - Dr Sam Bunting has often says she uses Obagi for example. Money will be changing hands here between them and the brand but given they are treating you for a problem, if the products don't work, you won't be happy! So although this is a commercial relationship, there's clinical skill being used too.