I am all for marketing the game, but not by pointless awards. The marketing I was decrying was the marketing of individuals with a view to increasing their personal brand and financial worth. Nobody in that top ten would be there without their teammates and a whole load of backroom staff.
Why do you even care who the awards go to, if you think it's marketing? Surely any publicity would be good publicity. It's just a popularity contest so it's silly to get seriously wound up because you see it as some sort of slight on your nation.
And with that in mind...English players came in the top 10 and an English player won the goalkeeper's gong. Arsenal players have been recognised with Club of the Year - which was nice because it was for the whole club - not to mention the recognition that came with that enormous trophy they won in May!
So I'm going to reiterate - IMO team awards, yes, if you must, but individual awards, no.
ETA: Seeing Leah Williamson, exhausted but triumphant, holding aloft the Women's Euros Cup and the Champions League trophy (with Kim Little) is what will inspire girls to go into football. Seeing all shapes and sizes of women, all healthy weights, all different personal styles, some girly, some not, all working together to achieve a common goal. Overcoming adversity, showing resilience, seeing hard work pay off, being unselfish but strong.
Sponsors will pay for sporting events which a lot of people are interested in. I find it hard to believe that the Ballon d'Or ceremony would cause much of an uptick in how many people go to women's football matches compared to the actual Euros or the World Cup, the Champions League etc, or just having a niece or daughter in a local football team.