Advertising - who would you be unhappy about

[JustineMumsnet]

Hello, hello,
We wondered if you would mind giving us your two penneth on which companies are off limits as far as advertising is concerned. Ruling out obvious candidates like arms dealers and the BNP is there a concensus about anyone else? Would for example MacDonalds sponsoring the Food boards make people cross or would it be a case of why not let them spend some of their enormous mountain of profits keeping mumsnet afloat? Who's aloud and who isn't bascially... (thanks in advance .

Totally agree that we are all v sophisticated and intelligent consumers who can make their own decisions about advertisers (obviously) But it seems a bit self-defeating taking ads that nobody will click on, the advertisers will track the response and either won't book again or (more likely particularly with big companies ime) just won't pay - or they will want to work on a pay per click basis and if nobody's interested then Mumsnet gets nothing... either way it's a waste of the ad space if there are more suitable advertisers who are likely to get good response.

Bundle naughty bundle

just out of interest - how much is it to advertise on MN..........

Gwad, I'd never even thought of Michael Winner. Well, one doesn't if possible, does one. Can we at least have a moratorium on him and Bernard Matthews then?

twig

i'll get my coat

Just to be an ass, and put a spanner in the works, could you consider thinking 'laterally' and instead of landing the bigger, richer advertisers, target smaller, more interesting ones, in a way that would give similar profitability ?

There are so many small business, especially in the pregancy / parenting market that have interesting products that perhaps it would be worth tailoring a product / banner placement campaign that sought to secure income in different ways ? (appreciate admin burden of one advertiser vs. lots... but that's what doubleclick and the ad insertion companies do for a living.... you would set the rate.... they would deal with the nightmare).

Alternatively, could you consider pulling revenue by pushing other aspects of the site ? The 'surveying' potential available to journos / researchers in psychology / sociology / medical field seems to be under-used... perhaps they are very reticent, but do you have good 'profile' with universties etc. as a potentially interesting 'audience' / participant recruitment IYSWIM ?

The only prob I would have with macdonalds or burger king ads is that seeing them would make me permanantly hungry.

I don't have a problem with any companies with whom you might like to do business.

Take the money

we re all adults here. i think we can decide whether to believe the ads or not.
take the money is my opinion.
but no political party ads please.

I would hate any kind of fast food ad. But I suspect they wouldn't bother advertising here anyway. I must admit I don't really notice a lot of the ads, but since you've asked for opinions, that's mine.

Why would you want to ban advertising from formula milk/bottle companies? A lot of mothers use them. Not to start off a breast v bottle debate (purlease) but I am at a loss as to why Avent, for example, can promote their pump but not bottles.

Agree on Michael Winner ban.

Anyone you like! Make your money - kids don't see ads - we do ....Thanks for all the good work - Think Waitrose might be in the market for sponsorship at mo any how - good luck!

No Sky/Murdoch

IMHO I don't care at all who advertises and gives their money to mumsnet

If they want to pay then let them

And if McD was here DS wouldn't want to eat it any more than if it wasn't cos we don't have one close by.

I think different baby milk products and bottles is a good thing to advertise to let mums and dads know about all the different types

Then to balance it out could advertise breast pads or feeding bras or cures for mastitis or nipple guards

I personally like the Michael Winner adverts on TV with the mouse It is about the only advert I don't turn the sound off with.

DS knows what adverts are and that they are trying to sell us something {but he only watches BBC or CBBC really anyway apart from Art Attack}

So if a 10 year old can understand that then can't we????

I HAVE NO IDEA WHO ADVERTISES ATM ON MUMSNET

Apart from Argos cos I shop there anyway and to click on the link is quickest way to site.

wrt advertising formula, don't forget you can only advertise follow on milk, not infant formula.

SD why?

Agree that if you are selling on a pay per click basis then the majority of companies we're talking about vetoing wouldn't want to advertise anyway, or would pull their ads before long because they wouldn't work, so to a certain extent it's self regulating.
If they stay on then we're hypocrites who don't want them on here but click on the banners anyway.
Lots of banners are sold for a period of time though, not on a click basis.

Gwenick I wouldn't advocate charging your dh more. Just the bad people.

Because it's illegal, RTKM. All to do with the WHO guidelines for marketing "breastmilk substitutes". Anything aimed at infants under 6 months counts as a "breast milk substitute" and can't be advertised. discounted or promoted. It's a whole other thread though...!

I didn't know that soupy, v interesting.

But yes it is another thread.

It's probably why manufacturers brought out follow on milk actually. It neatly evades the "no advertising" rule and still gets the brand name out there.

Now put your breasts away

Oh right

I never knew that either

But honestly I DO NOT CARE who advertises here

No need for a It's not something you'd be aware of unless you're involved with the NCT TBH.

Thanks

(.)(.)

I would object to any 'loan shark' type financial companies offering 'cheap' loans which have punitive interest rates........I wouldn't want MNetters to think that MN endorsed them.....

I have no problem with any corporate - I can take or leave their adverts.

I would not want overtly political (ie. pro-life/pro-abortion etc) or overtly religious organisations here......