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Full page (gross) Ann Summers adverts

287 replies

JustSayWhen · 27/07/2025 10:16

I've added a picture, though I don't know if it will be allowed. Ann Summers adverts have been popping up mid thread for a few days, mostly pictures of women in thongs and stockings from behind though also a model with crosses over her nips in some sheer thing. It's so embarrassing if I'm browsing MN in the queue for Pilates or at a coffee shop and someone looks over my shoulder and sees these tacky, porny images.

I thought ads were targeted but I have never visited the Ann Summers site in my life and never would - it's all nasty polyester, I feel itchy just seeing the adverts. I'm surprised ads featuring naked bums are ok on Mumsnet - it's really putting me off scrolling! Shouldn't they be blocked?

Full page (gross) Ann Summers adverts
OP posts:
Thread gallery
8
IHaveAlwaysLivedintheCastle · 28/07/2025 13:49

IZK · 28/07/2025 13:33

I don't think there's anything wrong with the ads and I'm not a fan of Ann Summers at all.

So what? The point is consent. MN should not be showing that type of ads without consent.

[Although how anyone can think the model in the see through maid's outfit with her nipples x'd out by black gaffer tape doesn't look ridiculous escapes me]

JustSayWhen · 28/07/2025 13:57

Fundamentally, I think there is a real issue with lack of imagination and understanding from anyone calling prude in response to this.

  • I don't find the Ann Summers aesthetic sexy, personally. I find other styles of underwear sexy, but not anything that features in these pop-up ads.
  • I don't want to see the kind of stuff that I find sexy popping up when I'm reading the Conflict in the Middle East topic anyway. So even if I did like the Ann Summers stuff, I'd object to it on upsetting threads.
  • I have a dear friend who identifies as asexual. I find it really offensive when people call those who lack interest in sex prudes or frigid. It reminds me of homophobes calling gay people perverts.
  • everyone has a right to their own boundaries, and sexual imagery is and should be restricted to places where it's appropriate.
  • anyone who can't handle other people having sexual boundaries has a problem they should really think about.
OP posts:
IZK · 28/07/2025 14:05

StrangledHowl · 28/07/2025 13:35

Feminism doesn’t involve validating other women’s unfeminist choices. If you want to truss yourself up like a nylon-clad cut of brisket, with a tanga string up its arse, you do you, obviously. But own it for what it is.

Surely that would be owning it for what you think it is?

Why would other women do that?

SunflowerLife · 28/07/2025 14:12

Absentmindedsmile · 27/07/2025 10:38

😂 But surely you wouldn’t be able to tell the difference between a man’s arse and a woman’s arse?

Not the point of the thread but seriously? You couldn't tell the difference?

MyQuirkyTraybake · 28/07/2025 14:12

Twinkletoes127 · 28/07/2025 10:31

Im a woman, and i think they are sexy af i dont find them sexualising at all, I find them sensual

If you want to look at this sort of thing you easily can. That doesn't mean everyone else wants to.

If you wore that to the office or out shopping it wouldn't be suitable. Therefore it's unreasonable to have it on a SFW website.

Funnywonder · 28/07/2025 14:14

Twinkletoes127 · 28/07/2025 13:07

Highlight where I called anyone frumpy.
The person who wears the cotton knickers was not mentioned.

I said, several times, cotton knickers ( noun) are frumpy.
And I (descriptor) personally won't wear them

Do you think a woman can put on so called ‘frumpy’ knickers and not look frumpy in them?

Twinkletoes127 · 28/07/2025 14:15

MyQuirkyTraybake · 28/07/2025 14:12

If you want to look at this sort of thing you easily can. That doesn't mean everyone else wants to.

If you wore that to the office or out shopping it wouldn't be suitable. Therefore it's unreasonable to have it on a SFW website.

I do wear them for work and shopping, and everything else. I wear these clothes everyday. I mean I usually throw a frock on top, but I do wear them

JasmineTea11 · 28/07/2025 14:16

StMarie4me · 27/07/2025 10:21

Why do women’s bodies offend you? Why are they ‘gross’?

That's not fair, the op dislikes the way the bodies are presented, not the actual bodies.
I'm proud of my body and enjoy my sexuality, but I also find these images grim. They are purely about the male gaze.

Twinkletoes127 · 28/07/2025 14:20

Funnywonder · 28/07/2025 14:14

Do you think a woman can put on so called ‘frumpy’ knickers and not look frumpy in them?

I wouldn't look at a woman in cotton knickers and call her frumpy. Not ever. That would be up to her to decide. I would not wear them as to me they are frumpy.
The same as to me, birkenstock type sandals are frumpy, but I don't go around calling women who wear them frumpy

Gobacktotheworld · 28/07/2025 14:36

IHaveAlwaysLivedintheCastle · 28/07/2025 11:11

Sorry but what a daft post.
Aside from there being no such thing as "Cliff Richard-themed thrush cream" ads for thrush cream would be a perfectly reasonable item to be targeted at this site. What's "embarrassing" about a product the vast majority of women will need at some point?

As for waxing- same point. If you think either of those products is embarrassing maybe you're not quite the cool girl you think you are.

MN doesn't carry party political add

/ whoosh

Gobacktotheworld · 28/07/2025 14:42

The adverts aren't pornographic.

Pornography literally means "depiction of prostitutes." If you think anyone in frilly knick-knacks is a whore, that's on you.

LillyPJ · 28/07/2025 14:57

Gobacktotheworld · 28/07/2025 14:42

The adverts aren't pornographic.

Pornography literally means "depiction of prostitutes." If you think anyone in frilly knick-knacks is a whore, that's on you.

Not according to the four online dictionaries I've just looked at (I'm interested in language and the origin of words). None of them said anything about prostitutes. Even if that was part of the original meaning, it no longer applies today.

Nanny0gg · 28/07/2025 15:03

IDontHateRainbows · 28/07/2025 11:51

The prude levels on this thread!!!!!

Always that insult

JustSayWhen · 28/07/2025 15:05

Gobacktotheworld · 28/07/2025 14:42

The adverts aren't pornographic.

Pornography literally means "depiction of prostitutes." If you think anyone in frilly knick-knacks is a whore, that's on you.

I don't think that's the common usage of the word. They're sexual images. You wouldn't expect to see them on a billboard in the city centre. I don't like seeing them in the middle of threads, not because I think the models are prostitutes but just because I don't want to see bare arses popping up all over the place.

OP posts:
Funnywonder · 28/07/2025 15:09

Gobacktotheworld · 28/07/2025 14:42

The adverts aren't pornographic.

Pornography literally means "depiction of prostitutes." If you think anyone in frilly knick-knacks is a whore, that's on you.

Crikey, that’s a bit of a stretch. I think we have moved past the idea of women as ‘whores’ surely. Objecting to being bombarded with images of women in overtly sexual lingerie and fetish wear such as maids’ outfits, doesn’t mean anyone thinks the model or potential wearer is a prostitute. That’s utterly ridiculous.

Buxusmortus · 28/07/2025 15:10

Gobacktotheworld · 28/07/2025 14:42

The adverts aren't pornographic.

Pornography literally means "depiction of prostitutes." If you think anyone in frilly knick-knacks is a whore, that's on you.

That is not the definition of pornography. The definition of pornography is "material designed to sexually arouse".

Those adverts depict clothing which is specifically designed for that purpose, therefore they are pornographic.

I find the ads offensive. As for those saying naked bums are shown everywhere, well I suppose it depends where you look but I haven't seen them.

The fact is, Mumsnet should not be showing overtly sexual adverts on their website.

Ramblingnamechanger · 28/07/2025 15:14

Not now been getting those but can’t read any threads because adverts for Vueling pop up every 5 seconds . Can’t seem to lose them

UnderCoverB0ss · 28/07/2025 15:20
  1. You’ve never seen porn obviously.
  2. Its underwear.
  3. be grateful, if I had that body I’d be walking down the street like that.
Absentmindedsmile · 28/07/2025 15:20

SunflowerLife · 28/07/2025 14:12

Not the point of the thread but seriously? You couldn't tell the difference?

No not seriously

Buxusmortus · 28/07/2025 15:26

If Mumsnet won't take down the ads then it must be worth complaining to the ASA. Under their code all adverts must be decent, and those Ann Summers ads certainly can't be called that.

Gobacktotheworld · 28/07/2025 15:36

It's the etymology of the word.
https://www.etymonline.com/word/pornography porne + graphein = prostitute + write, depict

A picture of a woman standing still in knickers or a short dress isn't inherently sexual or dirty unless you are a bit fucked up. HTH

etymonline logo

Pornography - Etymology, Origin & Meaning

Originating from Greek pornographos meaning "depicting prostitutes," pornographie (1842, French) refers to ancient obscene paintings, especially in Bacchus temples.

https://www.etymonline.com/word/pornography

LillyPJ · 28/07/2025 15:43

Gobacktotheworld · 28/07/2025 15:36

It's the etymology of the word.
https://www.etymonline.com/word/pornography porne + graphein = prostitute + write, depict

A picture of a woman standing still in knickers or a short dress isn't inherently sexual or dirty unless you are a bit fucked up. HTH

The etymology of a word is very interesting but can have little or nothing to do with its meaning and usage nowadays.

JustSayWhen · 28/07/2025 15:50

Gobacktotheworld · 28/07/2025 15:36

It's the etymology of the word.
https://www.etymonline.com/word/pornography porne + graphein = prostitute + write, depict

A picture of a woman standing still in knickers or a short dress isn't inherently sexual or dirty unless you are a bit fucked up. HTH

But again, not the common usage of the word.

picture of a woman standing still in knickers or a short dress isn't inherently sexual or dirty unless you are a bit fucked up.

The Ann Summers adverts are inherently sexual; that is the point of them. A photo of a woman in a thong and stockings that shows her naked bottom is sexual; a photo of a woman in a sheer dress with crosses over the nipples is sexual. It's advertising what is supposed to be sexy lingerie; interpreting these as sexualised images is not 'fucked up' - it's the intention of the advert.

I think it's quite fucked up to assume that someone not being keen on a conversation about Gaza being interrupted by photos of women in thongs is assuming those women are prostitutes. No one has brought prostitutes into the discussion implicitly or otherwise except for you. It's patently not what most people are talking about when they talk about pornographic images. The problem isn't the women being prostitutes as clearly no one would think that! The problem is sexualised imagery in inappropriate places.

OP posts:
Funnywonder · 28/07/2025 15:51

Gobacktotheworld · 28/07/2025 15:36

It's the etymology of the word.
https://www.etymonline.com/word/pornography porne + graphein = prostitute + write, depict

A picture of a woman standing still in knickers or a short dress isn't inherently sexual or dirty unless you are a bit fucked up. HTH

The etymology of the word, while of interest, is completely redundant and irrelevant in this context (or any context.) My mum used to refer to my ‘gay’ party dress because it was what she would have called very cheery looking. It was a floral monstrosity, but it definitely embodied the original meaning of the word gay. Does that mean that when I refer to a person as gay, I’m saying he/she is joyful or cheerful? They may well be, but ya know …

IHaveAlwaysLivedintheCastle · 28/07/2025 15:58

Funnywonder · 28/07/2025 15:51

The etymology of the word, while of interest, is completely redundant and irrelevant in this context (or any context.) My mum used to refer to my ‘gay’ party dress because it was what she would have called very cheery looking. It was a floral monstrosity, but it definitely embodied the original meaning of the word gay. Does that mean that when I refer to a person as gay, I’m saying he/she is joyful or cheerful? They may well be, but ya know …

And "Gay" used to mean prostitute in 17th and 18th century.

The poster trying to argue the images aren't pornographic is really scraping the barrel. The lack of understanding of , and contempt for, boundaries by some posters is astonishing.

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