Goodness me! Quite right you shouldnt bang on about "breast being best" at all. I dont think anyone thinks you should. Certainly no-one wants to make anyone feel bad either.
And to clarify my position - I dont think you are in the business of accepting money from formula companies - I dont think I said that at all in fact, I just happen to think you have the wherewithall to be more discerning about the characters that endorse some of your sponsor's products, and the companies behind some of the products as well ie L'Oreal. (Notwithstanding the whole Vicki Scott debacle).
Infant feeding is one of the things that is most lacking in support, up to date advice. To make sure that as much information and support provided is absolutely the best thing you can do. It's one of the huge draws to this site that you have, isnt it? The fantastic advice, support and empathy for infant feeding issues.
It's one thing I think you can "exploit" for the greater good, but, I personally think it's taking far too much of a back seat. (Something I intend to take up with Alan Johnson as well, dont worry )Particularly when you have so many great advice and folk eager to help at your fingertips. It feels like a hugely wasted opportunity to me, and, in the absence of any comments or information (up until now), it's been somewhat disappointing.
Plus, it seems to me that, and this is probably more to do with your publishers than anything else....if you are going to publish a set of parenting books, it'd make sense to do it in 'chronological' order. ie Conception & Pregnancy, then on to Infant Feeding (which is the very first thing you try and do with a new baby - isnt it?), Babies, through to Toddlers and then a whimsical book on recipes maybe, and, much later on - a book on Teenagers. Common sense no?