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Mn, do you know that Miriam Stoppard,your latest recruit in the ceaseless campaign to get us to buy even more unnecessary crap for our children works for Nestle and is hustling health journalists to join her at the Nestle luxury HQ in Switzerland to ...

4 replies

moondog · 23/04/2008 22:20

Read all about it in Baby Milk Action

Lovely lady eh?

AbbyMumsnet · 23/04/2008 22:38

Just to say that I'm not sure Justine or Carrie are aware of this, so will flag it up to them pronto.

JustineMumsnet · 23/04/2008 23:31

Hello, hello,
No we didn't know Miriam Stoppard worked for Nestle not least because we haven't recruited her (not unless she's our new Tech that is ).

I gather there must be an ad running on the site with Miriam on - is that right? The way our advertising works is that we outsource most of it (though there are some folks who approach us directly) to an agency. Our agency handles all advertisers who come via media planners etc. Our agency has a list of banned advertisers/ products. On it are the following:
Nestle, Macdonalds, formula milk products, political parties, pawn, red top newspapers, plastic surgery ads.

By Nestle we mean companies that are majority owned by Nestle or have a strong brand association - eg Nescafe. Minority stakes (eg L'oreal) are where we've chosen to draw the line because as I understand it they've a big pension fund and a lot of minority stakes.

But if I'm understanding you are objecting to any product that Miriam Stoppard is associated with - and her books I guess which are recommended by many Mumsnetter in our best parenting book review? Is that right? Follows on that we should boycott any and all products endorsed by anyone who has also been associated with Nestle I suppose - and even Supermarkets because they sell Nestle products, as do petrol stations, cinemas etc etc?

I guess the only way to be purer than pure is to not accept any advertising at all - but sadly we have running costs and we don't think asking folk to pay to use Mumsnet is viable...

So we have our policy as listed above which we hope makes a point. We turned down a nestle campaign only this week. We have also said no to Macdonalds, several formula milk companies, lots of slimming pill companies and The Sun in the last 12 months, plus countless pop-up, pop-under key word and sub site type of activity, much to our ad person's chagrin.

If folks feel we should add to our current banned list then please do feel free to let us know and tell us why and of course we'll consider it.

ps VVVQ we aren't "not doing a book on breastfeeding" we just haven't persuaded our publisher to publish one (yet...)

Cheers,

M Towers

JustineMumsnet · 23/04/2008 23:39

yes we don't like chess pieces - they're just too black and white

JustineMumsnet · 24/04/2008 00:09

Hi VVVQ. Actually we have four titles lined up - toddlers, pregnancy, babies and food/recipes - and 2 titles still to be decided upon. Breastfeeding is a possible title for one of those 2 but ultimately it's up to the publishers.

We do run mumsnet without a lot of potential sponsors - see earlier list - sponsors that pretty much all other major UK sites for women/parents choose to use.

Your implication I think is that we are in some way equivocal about breastfeeding because we are in the pay of business - in particular the formula milk business. So I reiterate: we don't not accept advertising for formula milk products (uniquely I think amongst the big sites) and have turned down a number of approaches in the last few months.

We settled on this policy following the post-Milupa debate of many moons ago and the insight that debate gave us into the misleading nature of formula milk advertising.

To be clear on breastfeeding, we absolutely believe breast is best and feel strongly feel that all women should have access to comprehensive and ongoing breastfeeding support to have the best chance of establishing breastfeeding and sticking with it. We are indeed planning to put together some tips and advice from members as permanent site content and hopefully will one day soon put out a breastfeeding book too.

Even more important than our committment to that though is our commitment to support parents and to make their lives' easier. ie we are sensitive to the fact that some folk struggle to breastfeed and we are not in the business of making folks feel bad about their parenting choices (some of which they have have no choice over at all). So in short we don't bang on about breast being best all the time. We think that most Mumsnetters are aware of that already.

Hope that clarifies our position.

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