HelenMumsnet "Hello. We do have have Meet-ups section in Local already (if you go to your Local and look to the right of the Local Directory, you'll see it) but clearly we need to make that more obvious!"
Helen I think you've slightly misunderstood what people are asking for ...
The way netmums meet-a-mum works is different to mumsnet meetups.
It's also the only thing I use netmums for.
I use the meet-ups section on mumsnet, but they're generally group-meets. I regularly go to the group mumsnet meet in my nearest city (which is a child-free event). I've been trying to arrange a group meet via mumsnet in my smallish town, and gave up in the end as so few people ever came. (Usually just me and two mum mates I know anyway!)
The netmum boards are completely different. They're like mum-dating, and this is what you need when you're trying to make new mum friends.
The way it works it this:
Either ... you write an ad with a profile about yourself (very much like a lonely hearts ad, but about you as a mum and your DCs!) and then people contact you and you choose to meet them - or not.
Or if you're to shy to post an ad, you simply browse the meet-a-mum ads and contact the ones you think you'll get on with / have similar interests / DCs / of a similar age.
It's just like dating, only with no expectation of romance and more coffee and cake IME 
Having moved to a new town it's been a great way to make friends, in a much easier way than the mumsnet meets, which although fun aren't as personal as meeting one other mum at a time for a chat and to let the DCs play.
It's this that people are asking for, not for the existing area to be more prominent (although that wouldn't hurt I guess).
HTH 