BertrandRussell yes people and schools are thinking like that. 
Last year dds school got 79% a-c including English and Maths. Out of 220 students around 60 gained a or a in at least 1 subject. I think thats around 22% gained an a or a, sorry if thats way out maths isn't my strong point
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This year the head is predicting more will achieve the top score and he says he is confident that 20% of his students will achieve at least 1 grade 9 and at least 30% will gain several grades 7 or 8. As I understood it only the top 3ish% in the country will get awarded 9s but he is adamant I'm wrong.
The school reports sent out this week are full of predicted grade 9s for a good portion of the students I know. Several are predicted to gain grade 9s in 8 or 9 subjects and I'm flabbergasted really that they are predicting 9s at all especially given the very average grades that have been achieved historically at the school.
Ive sat dd down and shown her all the information I have on the new grades and explained that if those 9s actually turn out to be 7s instead then thats fine. She's less worried now as she felt pressured to achieve that 9 grade. The university she wants to go to has issued a statement saying that the new accepted grade will be a 7 to replace the A grade so she's a bit happier.
Schools should not be predicting 9s at all, I can't get my head around why they would. 