Vxa2 what a great idea. I read your blog...although I don't comment. (I'm sorry, I should do because it's really good. Extremely well written)
Anyway, I saw on there that you were considering this.
Ok, re the name.....
It's a bit ..... Pardon the pun here but ..... "Dry" 
It could do to be a bit punchier, a bit more funkier. And I agree with Lou about the word Sober.....
Do a bit of googling/research. Think "brand"
Also, I think you will get plenty of interest as it's soon going to be Dry Jan, etc ..... and in reality, loads of people would love to quit/reduce intake.
Are you considering outing yourself IRL to drum up support?? I'll be honest, if it were me, I would. But then that's just me, I don't care what people think about me and my reasons for being AF. (That's after almost a year AF and much soul searching/spirituality type books being read
)
Good luck. 