Sazzy, no cry sleep solution thingy -
Basically, you start out by letting him sleep in your arms, etc, as usual.
As Booboo says, he goes through sleep cycles. When he's in a really deep sleep, usually after about half an hour, put him down in his cot.
After a few days, you start putting him down to sleep while he's in the first stage, the half hour before he's in a deep sleep, and staying by the cot, rocking it a bit etc. If he wakes, pick him up again and start the sequence over.
Gradually, you lessen the time before you put him in his cot. The idea is that after about two weeks of this, you're putting him down while he is awake, and falling asleep, so he associates falling asleep, with being in the cot.
Then after a day or two of this, you put him down in his cot, while he's sleepy (yawning, etc) but still awake, and he falls to sleep by himself.
It takes ages of course... but dh wanted to let Bertie do cc and I just couldn't bear the sound of it, it made me cry and cry myself, which wasn't healthy.
Bertie is now at the stage where we're putting him down while he's falling asleep, the last two nights it seems to have worked okay!!
HTH - I think you have to do what feels best for you, as others have said on here, and ignore the books if they make you feel crappy.