I do agree that this would normally be a local, not national, story but even one incident like this is one too many and note the shopowner is himself Muslim judging by his name.
If somebody wants to BDS, fine go ahead but they have no right to try and force others. (Not to mention none of them boycott Israeli technology or anything that would actually inconvenience them.)
Violence towards people here isn't going to help Palestine in the slightest is it?