Actually, the article looks a bit fishy now I've re-read it. How likely is it that Netmums would describe their demographic as 'less cosmopolitan' than Mumsnet? Not very.
Here it is tho:
Justine Roberts, the co-founder of Mumsnet.com, has described the ?power? of websites such as hers that triggered an online campaign against the News of the World, contributing to its downfall.
Users of the influential parenting website published the names of the paper?s advertisers, gave out e-mail addresses for people to contact with complaints, and drove traffic on Twitter.
?The power of Mumsnet and social media groups is that they allow people to collect and organise easily,? Ms Roberts said. ?People who care about something can start a thread on Mumsnet, say who the right people to contact are, put up a pro-forma letter template or say ?re-tweet this? ? and people do it from the comfort of their own homes. They don?t have to attend rallies, they don?t have to go anywhere.?
She said that Mumsnet users ?will not lament the loss of the News of the World as a newspaper?. But Ms Roberts, who is married to Ian Katz, deputy editor of The Guardian, the newspaper that has been leading the charge on the issue, added: ?They think the wrong people are paying the price. The workers are paying the price for the bosses.?
She said that the ?outrage? about the scandal, in which the mobile phone of Milly Dowler was allegedly hacked, was the strongest she had ever witnessed on Mumsnet. By yesterday more than 1,200 people had added comments to a thread entitled: ?God, those NoW journos were utter scum, weren?t they??
At Netmums.com, another website for mothers that attracts millions of visitors a month, many were also angry about phone hacking. But a thread about sports days was twice as popular as the News of the World discussion. Those who run the website said that their ?demographic? differed from Mumsnet, being less cosmopolitan.
Driven by complaints on the site, Mumsnet ended a commercial partnership with Sky, in which users had had the chance to try new products. ?Users suggested we should not be working with them and accepting advertising revenue from the Murdoch empire,? Ms Roberts said.